Awarded ‘Best Event Video’ for La Brea Bakery; ‘Best Educational Video’ for Lojack
[Newburyport, MA] – May 11, 2016 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, announced today that Ragan’s PR Daily has honored Studio-C by Matter with two awards. La Brea Bakery’s Thanksgiving Heroes won “Best Event Video” and LoJack’s Auto Theft in California’s Central Valley LoDown took the “Best Educational Video” award.
To honor those who sacrifice time with their families on Thanksgiving to do nice things for others, La Brea Bakery set up a contest asking people from across the country to nominate their heroes. “For their imaginative, practical way of calling attention to the persons who make Thanksgiving possible, the teams at La Brea Bakery and Matter Communications have won the Best Event Video Grand Prize in PR Daily’s 2015 Video Awards,” said the team at PR Daily.
LoJack, the leader in vehicle theft recovery, tapped Matter Communications, its Agency of Record, to produce a series of educational videos that examined auto-thievery from the point of view of the Stockton, Calif. police department. “The three videos that resulted were so impressive that Matter Communications has won the ‘Best Educational Video’ category in PR Daily’s 2015 Video Awards,” said the team at PR Daily.
“Studio-C has the great privilege of sharing the stories of our clients through engaging video,” said Matter Founder and CEO Scott Signore. “Both awards from PR Daily represent our philosophy that it isn’t enough to ‘tell’ a story – you’ve got to ‘show’ a narrative that creates a lasting impression on key audiences.”
The PR Daily Video Awards recognize videos that maximize production values, craft compelling, dramatic stories, and take full advantage of the powerfully humanizing and personalizing video format.
About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon, Boulder, CO and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, Harris Corporation, and Lexar Media. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services group, as well as a search marketing team. For more information, please go to https://www.matternow.com or visit the PR Whiteboard blog.
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