2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »
At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »
In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game. As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual… Read more »
The art of the pitch – it can be delicate and precise like threading a needle, to something much more direct and forceful, like demolishing a wall with a sledge hammer. Regardless of your style, if you are going to get into PR, you should enjoy breaking down the walls and building relationships with the media. As PR Snoop Dogg (Snoop Lion does not exist to… Read more »
This morning a group of us met with our client for a quarterly planning meeting. Four times a year, we get together and sit at a table to recap recent successes, challenges and plans for the next three months. It’s an efficient process and one that keeps us focused on what we need to achieve to get to where we want to be at the end… Read more »
As a former Boy Scout (okay, full disclosure: I lasted maybe one year…), the importance of “being prepared” was hammered into my head quite a bit when I was growing up. Honestly, it’s still probably one of the best pieces of advice anyone’s ever given me in life. Especially in PR, preparation is everything.
