There’s been quite a bit of buzz lately about the FTC’s proposed guidelines regarding marketing and endorsements related to bloggers and online media in general. We’ve been closely tracking it since many of our clients pursue coverage on blogs, especially since consumers increasingly rely on third parties and their peers to give no-nonsense product reviews before they make a purchase. (more…)
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Finding a happy medium between social media and traditional press releases
“Die! Press Release! Die! Die! Die!”
That headline from Tom Foremski’s story in Silicon Valley Watcher in February of 2006 was my first introduction to social media press releases (SMPRs). It’s been three years since I came across that piece and I’m still not sure traditional news releases are completely dead. (more…)