I originally planned to call this post “Know When to Say When” because if you didn’t know any better you might think that the “guilty parties” involved in this story had actually been consuming some adult beverages before handling dangerous weapons: a keyboard and mouse. It is a very recent and classic example of how NOT to conduct media relations. We recently helped a company (not… Read more »
There’s been quite a bit of buzz lately about the FTC’s proposed guidelines regarding marketing and endorsements related to bloggers and online media in general. We’ve been closely tracking it since many of our clients pursue coverage on blogs, especially since consumers increasingly rely on third parties and their peers to give no-nonsense product reviews before they make a purchase.
“Die! Press Release! Die! Die! Die!” That headline from Tom Foremski’s story in Silicon Valley Watcher in February of 2006 was my first introduction to social media press releases (SMPRs). It’s been three years since I came across that piece and I’m still not sure traditional news releases are completely dead.