Shrinking newsrooms and the rise of Medium, LinkedIn Pulse, and contributor networks are making content an essential part of a company’s visibility in the media. Backed by an SEO strategy, company blogs, op-eds, landing page content and downloadable assets are now powerful drivers of lead-gen and brand awareness. But where does content come from? This is an existential question for all organizations, but especially for early… Read more »
In the wonderful world of public relations we write a lot. From press releases, to pitches, to tweets and Facebook posts, to blogs – we write it all. Most of this writing is tailored to styles that aren’t our own. AP Style. Client’s preference. Socially acceptable tweet format. The point is, PR people are super creative, but you don’t always see that in our public writing…. Read more »
Earlier this month, Matt posted on the proposed FTC guidelines regarding marketing and endorsements as they relate to bloggers and online media. Last week’s BlogHer conference in Chicago served as a platform to continue to look into blogging ethics and PR professionalism.