Tag: Brainstorm

From Boston to Portland: a PR Brainstorm

Date: Categories: Public Relations

Everyone knows the common saying among creative professionals: “There’s never a dumb idea while brainstorming.” Jokes aside, being a member of the Matter Communications team, whether in Portland or Newburyport, we often find ourselves searching for creative ideas among our colleagues, both on and off the account in question, to expand our clients’ reach within their respective industries. Matter has developed such a strong repertoire of… Read more »

Escaping the Pitching Ditch

Date: Categories: Company Culture

    After pitching a particular topic for X weeks, months or even years, PR professionals can start to feel as though they’ve reached an unavoidable road block. You’ve hit every outlet under the subject’s umbrella, pitched every relevant contact with every reasonable angle you can come up with – and now finding a new, creative direction feels like squeezing water from a rock. It happens to the best of… Read more »