Employees vs. Influencers: Are They Really That Different?
Leveraging social influencers is a common strategy to help boost brand awareness. Using their social platforms, influencers help spread the word about a particular product or brand campaign via photos, videos and personal anecdotes. As a result, brands reach a new audience in hopes to garner more brand fans. Though influencer programs are commonly associated with consumer clients, business to business (B2B) companies shouldn’t rule out… Read more »