Tag: brand awareness

Which Social Media Platforms are Right for Your Brand?

When push comes to shove, Facebook is the “must-have” social media platform for brands. Facebook has the most users total (231 million monthly active users in the United States and Canada) and much higher daily use (1.23 billion total daily active users on average for December 2016). People check Facebook more frequently than other social platforms, and its user base is also the most broadly representative… Read more »

6 Best Practices for Creative Content Marketing in 2016

Here at Matter Communications – and likely similar to PR agencies globally – all of our PR professionals are busy wrapping up 2016 planning with and for their respective clients. But what separates our group of PR pros from the competition is the fact that they’re able to efficiently and effectively incorporate creative content marketing into said plans because of our in-house creative services, Studio-C by… Read more »