Tag: brands

With Great Power: How Hard Questions Improve Brands & Products

I recently read Motherboard’s article on the wave of destruction our increasingly networked lives could usher in. It got me thinking about responsibility – where it begins, where it ends, and which individuals and companies should endeavor to carry the most weight. No matter how novel our ‘smart’ devices may be, they are all contributors to an expanding web; how confident can users be that all… Read more »

In launch of #OneGoodReason, CVS demonstrates ‘3 Good Reasons’ we can all learn from them

As you may have caught on the news on your drive in yesterday morning or throughout the day on Wednesday, it’s a big week for drugstore chain (and Matter client) CVS. Earlier this year CVS Caremark made a commitment to stop selling cigarettes and other tobacco products at all CVS/pharmacy stores by October 1, 2014 – becoming the first national pharmacy to do so. Yesterday morning CVS officially… Read more »

All the Self-Promotion That's Fit to Print

Ever been tempted to pay for a PR placement? You pitch the perfect story and the editor just won’t bite.  You go back a second time with no luck, so you think to yourself: “Man, I wish I could pay to slip this story in. The readers will find it valuable.” Unfortunately, you can’t do that (at ethical pubs) so you go back to the drawing… Read more »

Is there a “plus” side to using Google+ for your brand?

It’s nearly impossible to execute a PR or marketing campaign without getting involved with social media at some level. The benefits of exuding your brand’s personality on Facebook and Twitter, and interacting with consumers in a fun, pithy manner far outweigh the drawbacks of opening yourself up to public criticism. The problem is that social media can take on a life of its own and accounts… Read more »