Tag: Businessweek

Is All Press Still Good Press?

Who would have thought that adding a handful of french fries to a hamburger would spark such a controversial conversation online? Burger King launched the $1 “French Fry Burger” because apparently, that is what their customers wanted. It seems like such a simple strategy, listen to your customers and then implement their idea, just like Burger King did. But is the outcome always going to be… Read more »