Tag: CES

5 Tips for a Successful CES

The Consumer Electronics Show – the preeminent event for anyone interested in leading-edge consumer technologies – is officially underway in Vegas. Having attended the show a seemingly countless number of times, I feel qualified to provide some practical tips on how to best experience it. (And, truthfully, I just provided these tips to my friend Hugh and thought they would be of interest to the wider… Read more »

What should your PR team do at CES?

With the Consumer Electronics Show (CES) about to begin, I’m sharing a few ideas for successful PR execution at this highly unique event.  Beyond all of the necessary and appropriate actions that should take place in advance of the show – and they are many! – below are a few basic, but fundamental, expectations a company should have for its PR agency team at CES: From… Read more »