Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office biggies, busts, rom coms and everything in-between, and there would be public relations efforts for each one. These days there seems to be a new multi-million… Read more »
Tag: client management
Public Relations was not my first career choice, or so I thought. I thought that I wanted to be a lawyer, in fact I took the LSAT not once but twice, but the universe it seems had different plans. Now I find myself in a career where I represent my client’s best interest in the court of public opinion – sound familiar? I often find… Read more »
As a former Boy Scout (okay, full disclosure: I lasted maybe one year…), the importance of “being prepared” was hammered into my head quite a bit when I was growing up. Honestly, it’s still probably one of the best pieces of advice anyone’s ever given me in life. Especially in PR, preparation is everything.
Last week, I was reminded of how much I value in-person meetings. My team and I met with long-standing client Lexar for the purpose of planning our program for the year ahead. While we’ve been working as an extension of Lexar’s dynamite marketing team for some time – and we’ve been informed and aligned throughout the relationship – the opportunity to collaborate first-hand and overcome planning… Read more »