Given the number of attorneys in the United States (some 1.2 million practicing ones), it seems unlikely that the majority of these lawyers can become trusted resources for journalists. It is possible, and before such a union can materialize, there are rules that apply for both parties. The below focuses on a lawyer’s role in forming a mutually beneficial relationship with reporters. Rule 1. The Media… Read more »
Tag: client relations
The opening of our new and expanded office in Boston has me thinking about all of our office locations – 5 nationwide – and how we’ve situated our smart and savvy staff in regions that directly benefit our clients. Here are a few credible reasons as to why clients should consider PR and social media agencies with the depth and breadth of multiple geographies. First, it… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email email@example.com. Ever lost a client because you didn’t “gel”? Ever had a project slip through your fingers, and you know you could have done more to keep it? Yes – we’ve all been there…. Read more »
As the newest team member at Matter Communications in Portland, OR, I take time to reflect on the words of one of the most influential voices of my generation to help make my transition as seamless as possible: “When opportunity knocks, you better let him in. Sit him on down and try to be his friend.” I’ve taken Coolio’s words to heart during my first month… Read more »
Public Relations was not my first career choice, or so I thought. I thought that I wanted to be a lawyer, in fact I took the LSAT not once but twice, but the universe it seems had different plans. Now I find myself in a career where I represent my client’s best interest in the court of public opinion – sound familiar? I often find… Read more »
Over the past month and a half, I hit the road for several weeks traveling on behalf of one my clients to media train local spokespeople and staff interviews with local print and broadcast outlets. The time away from home wasn’t one I initially embraced but once I was through airport security, sipping my Pumpkin Spice Latte and completed some trainings and interviews, I quickly realized… Read more »
As a former Boy Scout (okay, full disclosure: I lasted maybe one year…), the importance of “being prepared” was hammered into my head quite a bit when I was growing up. Honestly, it’s still probably one of the best pieces of advice anyone’s ever given me in life. Especially in PR, preparation is everything.