Tag: communications

Key Takeaways from the 2017 Health IT Marketing and PR Conference

I was fortunate enough to attend the annual Health IT Marketing and PR Conference or #HITMC (pronounced hit-mick) in Las Vegas. For those outside of the healthcare marketing and PR world, HITMC is a conference put on by one of the most successful and influential bloggers in the space, John Lynn, and his partner Shahid Shah, who is also a widely respected thought leader in the… Read more »

How to Deliver an Engaging Event Recap Video

Event recap videos are a great way to create quick and easy video content. It allows companies to showcase their collaborative, fun-loving culture whether its showing off their BBQs, beach trips, volunteer events or bike-athons. Too often, though, event videos resonate primarily with the people who were a part of the event. While that’s great for internal camaraderie to boost morale, it’s essential to engage a… Read more »

Spring Cleaning in the PR World

The sun is shining here in New England, so there’s hope that the spring season has finally arrived. And, with warm weather and sunny skies comes the thought of spring cleaning – getting the things around you in order so you can make the most of every day. Here are a few tips for corporate-side public relations managers who may want to seize the season and… Read more »

The Importance of a Top-Notch Tone

Having worked at a number of PR agencies before Matter – and proudly sharing that I had a great experience at each stop! – I can credibly comment on the kind of in-office behavior that helps keep an environment professional even when tension with clients and colleagues arises. It’s important for staff at all levels to operate in a way that supports professionalism in the office,… Read more »

Why selecting a PR agency with a national presence Matters

The opening of our new and expanded office in Boston has me thinking about all of our office locations – 5 nationwide – and how we’ve situated our smart and savvy staff in regions that directly benefit our clients. Here are a few credible reasons as to why clients should consider PR and social media agencies with the depth and breadth of multiple geographies. First, it… Read more »

3 Things to Look for When Watching a Video Sizzle Reel

At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »

Companies Vying to be “Top Place to Work” – I’m Typing to You.

Last week I had the tremendous pleasure of collecting the hardware associated with our agency being named a “Top Place to Work” by the Boston Globe – for the third year in a row! – and I’m taking some time to share how a business like ours receives such an accolade. We’re in great company, and while I’m confident that others on the Globe’s list manage… Read more »

3 PR Lessons from a Taylor Swift Concert and the CrossFit Games

To observe an elite star at the height of his or her powers can be vexing or inspiring. I suppose that’s why there are Instagram posts and coffee mugs to remind us all that Beyoncé also operates in a day with 24 hours – whether we’re meant to feel bad about ourselves or determined to do more is a matter of perspective. This weekend, I watched… Read more »

Week One: Another Kind of Internship at a Boulder PR Agency

I have to admit that on the first day of my internship at Matter Communications I had some major jitters. I had no idea what to expect, and all I knew about PR, or account management in general, were the shady antics that Pete Campbell conducted on “Mad Men.” Having been a journalist with two internships under my belt, I knew I could handle the craziness… Read more »

An Internship in PR: Breaking the Coffee Delivery Stereotype

Walking up the steps and into the office building clad in the Matter signature red, I had no idea what to expect for my summer internship. I had never worked in the PR industry and didn’t know much more about it than the average person would. With each step a new idea of the stereotypical intern flashed through my head, fetching coffee all day, making endless… Read more »

"What do you do?" Defining the undefinable career in Public Relations

I have come to terms with the fact that my parents will never be able to confidently explain to their friends just what it is that I do. The conversations often go something along the lines of: “She works in PR.” “Oh, what’s that?” “It’s something like advertising.” It’s okay Mom and Dad, I still love you. I’ve been having this conversation with clients a lot… Read more »

Apathy Interrupted: How Smart Marketing Wins

Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office biggies, busts, rom coms and everything in-between, and there would be public relations efforts for each one. These days there seems to be a new multi-million… Read more »