• Life Before Public Relations: How First Jobs Make an Impact

    Life Before Public Relations: How First Jobs Make an Impact

    When your parents tell you to get a job at 16 years old, the last thing you’re usually thinking about is how this will affect your career after college. But it’s those first positions that set the stage for experiences that will shape your career – though not necessarily how you’d expect.

    I got my first job while I was in high school as a receptionist at a retirement community. While answering phones and being at residents’ beck and call didn’t appear to have much value at the time, this experience gave me confidence in managing people of all ages, phone communication skills (yes, we still need those in PR), and the patience needed to navigate challenging personalities and situations.

    After speaking with a few of my colleagues here at Matter, it’s clear that our first jobs played a major role in shaping us into the PR pros we are today. While there are many skills you can learn in a job, here are a few that stood out.

     

    Providing Service

    As PR pros, we’re constantly looking for ways to serve our clients. From accommodating unusual requests to providing counsel at a moment’s notice, we’re there to provide a service. We work hard to make sure that our clients have what they need to be successful. Though putting others before yourself can be difficult at times, being put in that position early on in your career can only help as you move forward.

    “My first job was at a movie theater. My biggest takeaway from working there was customer service – it was the first time I had to consistently accommodate others in order to do my job correctly, and well.” – Emily B.

    “My first PR internship was for a major national circus. I drove around one of their clowns to do community service presentations in the schools about the importance of reading. The best skills I learned from that job were work ethic and humility.” – Anne T.

     

    Communicating Effectively

    At heart, we’re communicators. However, those skills do not always come naturally. Sometimes this involves being pulled out of our comfort zone to get our message across. It’s no surprise that many Matter-ites found their first jobs to be the best opportunity for them to shape their communication skills.

    “I was an admin/HR assistant for a telecommunications company, and I learned the value of getting up and walking over to speak to someone directly, face to face, instead of passively reaching out via email or voicemail.” – Vanessa B.

    “I was a customer service rep at a granite showroom and importer in high school. It taught me how to think on my feet, communicate effectively and listen to customer/client needs. I also learned to troubleshoot if a customer wasn’t happy with their finished product, and pay attention to detail in communications with third party organizations involved in the process.” – Kelsey W.

    “My first job was caddying at a local Country Club. I was able to learn a lot of communication skills in this role. I was working in my early teens but had to regularly communicate with golfers much older than me. I also had a new boss (golfer) with each job so I had to adapt to many different personalities and communication styles.” – Tim H.

    “My first task as an account and copywriting intern at a mid-size advertising agency in Wisconsin was a 30-second radio spot, set to air during Green Bay Packer games. As a flowery writer, I struggled to fit my thoughts into 65 words, so I started with 100. Our head copywriter would ask, “can you say more in fewer words?” and “is that really the best word for the job?” Many revisions later, I had my spot – ‘Cheesehead’ – and a valuable lesson in straight-talk.” – McKenzie M.

     

    Time Management

    One of the best things about working at an agency is the ability to work with a variety of clients. However, this does mean that our time management skills need to be top-notch. While there are many jobs that can teach you good prioritization, there’s nothing quite like being on a wait staff.

    “Throughout college I worked at a restaurant both in the kitchen and at the bar. Working in a busy restaurant is high-pressure, requiring you to be organized, communicative and thinking a few steps ahead. You’re basically on deadline from the moment dinner service starts till closing time, which preps you quite well for dealing with high-pressure situations and editorial deadlines.” – Nick B.

    So whether you’re carting around circus clowns or mixing drinks, the skills you learn can go a long way in shaping your career in PR. Every experience is valuable, and amazingly, can give you an added edge that others will never see coming.

     

    What was your first job before you landed in PR? We’d like to hear about it.

  • Summer Fridays: Our Favorite Local Spots

    Summer Fridays: Our Favorite Local Spots

    Fall is right around the corner but here at Matter, we’re still hanging on to those last few days of summer. While we always have the perk of working from home on Fridays, we also get to head out at 2pm on from Memorial Day to Labor Day, assuming all client work is taken care of. This lets us get the most out of our summers (which I wholeheartedly endorse!). I know what you’re thinking – with that extra free time, we must be less productive. But in fact, it’s the opposite. According to an NBC News interview, employees will work harder during normal business hours to enjoy some extra time off. It’s no wonder that 42% of companies surveyed by tech research firm, Gartner, now offer this incentive.

    With Matter offices located from coast to coast, we wanted to highlight our warm weather traditions by rounding up some of our favorite Summer Friday spots. Pack up your laptop, grab some sunscreen, and see below for our suggestions to experience summer in Newburyport, MA, Boston, MA, Portland, OR, Boulder, CO, and Providence, RI like a local:  

     

    Plum Island and Metzy’s Cantina- Newburyport, MA

    Here in Newburyport, we love to soak up our coastal surroundings. With gorgeous beaches and the unique wildlife of Plum Island just a short drive away from our headquarters, you can wrap up your work day and head to the shore with plenty of sunshine left to enjoy. After some relaxation, we like finish off the successful work week at Metzy’s Cantina (a staff favorite) for some well-deserved tacos and margaritas!

     

    Downeast Cider and Assembly Row – Boston, MA

    What better way to unwind at the end of the week than with some seasonal craft cider and a little retail therapy? McKenzie in our Boston office likes to head over to New England’s very own Downeast Cider in East Boston. If you’re still in summer mode, try the Aloha Friday cider but if you’re ready for fall, Pumpkin Blend is up for grabs! After you’ve had your cider fix, McKenzie recommends shopping with a view at Assembly Row in Somerville, located adjacent to Mystic River.

     

    Vanuatu Coffee Roasters and Roger Williams Park – Providence, RI

    Kaitlyn in our Providence office recommends Vanuatu as a tried and true Summer Friday option. Vanuatu sets itself apart by serving up one of the rarest coffees on the planet – it’s grown from soil comprised of volcanic ash from the South Pacific. At this café, you can rely on a steady stream of delicious iced coffee or chai to power you through the short work day. If you take your coffee to go, end your day by strolling around Roger Williams Park’s picturesque lakes and gardens.

     

    The Flatirons and Rayback Collective – Boulder, CO

    Leia from our Boulder office loves all the outdoor activities that Boulder has to offer. On a sunny Friday afternoon, Leia recommends visiting The Flatirons: beautiful, unique sandstone formations that visitors can explore or just marvel at. For a little R&R, our Boulder team frequents Rayback Collective, an indoor/outdoor bar with food trucks, games, and plenty of seating. If you have to get some work done, why not do it outside with a drink in hand while still making sure your client’s needs are met?

     

    Barista and Sniff Dog Hotel – Portland, OR

    Nick, based in our Portland, OR office enjoys spending his Fridays working from one of Portland’s best coffee spots, Barista. Strong coffee and a strong WiFi connection are all you need to get through the day, right? After work, Nick likes to head to Puppy Happy Hour with his dog, Beau, at Sniff Dog Hotel. Yes, you read that right – puppy happy hour! Sniff Dog Hotel offers happy hour specials for humans while your pup gets to mingle with new furry pals at the dog park.

    We like to work hard and play hard at Matter. Summer Fridays allow us to maintain that optimal level of work life balance while boosting our overall productivity. How do you like to spend your Summer Fridays while working remotely?

     

    To learn more about the perks of working with Matter, visit our careers page.

  • Summer Fridays at Matter: Thoughts from a New Employee

    Summer Fridays at Matter: Thoughts from a New Employee

    From my latest observations as a recent graduate, not everyone is jumping right into a job in their major. Many of my fellow classmates seem to be taking the summer off, applying to graduate programs, or taking smaller jobs, such as nannying, to give themselves a little bit of time before they become an actual adult. For me, it was the opposite. After multiple full-time internships in my field, all I wanted was to start my career after graduation. Well, I did it; now I find myself happily spending summer days as a Content Designer and Marketing Assistant at Matter.

    Now, just because I am one of the few who has started a career, does not mean I am completely missing out on my summer fun.

    One of the best employee perks here at Matter is Summer Fridays.

    Summer Fridays go from Memorial Day to Labor Day and give all Matter employees the option to work remotely and sign off a little early (if all client work is completed and your manager gives you the OK, of course!). This gives us a chance to enjoy the great weather, get a head start on weekend travel, and experience some summer fun.

    According to ADP, flexible working benefits such as Summer Fridays aid in employee retention:

    “Summer Fridays offer a relatively easy way to boost morale and improve overall employee engagement. Leaving early on Friday means your workforce is typically more engaged and focused on their job during the week. Moreover, the time away from the office allows tired or burnt-out employees an opportunity to rest and recharge more for Monday — which can increase productivity for the week ahead.”

    In the short time I have been here, you can tell how much Matter employees appreciate Summer Fridays. It encourages employees to start work early, work hard, and get things done before signing off early to enjoy their summer weekends. Matter was even featured in The Boston Globe article, Top perks offered by Massachusetts companies, where our Summer Fridays were pointed out as a top 10 notable perk offered to employees.

    After experiencing this perk and reading about the growing number of companies that are starting to take advantage of similar programs, I couldn’t be more thrilled to embrace my new career with Matter. A seasonal perk like this is certainly not found everywhere and makes my transition from college to the working world that much nicer.

    To learn more about the perks of working with Matter, visit our careers page at http://live-matter-now.pantheonsite.io/careers/

  • Matter Employee Spotlight: Lindsay Southwick, Social Media Strategist

    Matter Employee Spotlight: Lindsay Southwick, Social Media Strategist

    As a Social Media Strategist at Matter, Lindsay brings 5+ years of agency experience with B2C and B2B brands on social media. He specializes in overseeing and executing paid social media strategy on behalf of Matter clients and has expertise in platform selection, paid approach, social copywriting, and more. We recently caught up with Lindsay to hear more about his passions, the future of social media, and advice for new PR and social media professionals.

    Name: Lindsay Southwick

    Title: Social Media Strategist

    Years at Matter: 1

    What fuels your passion outside of work?

    I’ve got a ton of different interests. I love to travel – best country I’ve ever visited is New Zealand, although Bermuda runs a close second. I’m big into sports – all the usual Boston rooting interests, plus I’m a huge tennis fan. I love going to shows – STS9, Galactic and Boombox were the last three, and I’m already looking forward to a couple festivals on the way. I’m also very, very interested in politics – not going to get into that here…

    What is your favorite part of working in social?

    Getting to learn more about the industries I work with is a big one for me. That’s one of the things that’s cool about being at an agency, because to be good at your job, you have to know your clients, and when you work with a bunch of clients, you learn a lot more about various fields. I know way, way more about travel, tourism, internet technology, lighting, banking and frozen fruit than I ever would have, to name some examples. Social media is also a very multifaceted role, which is something that I personally enjoy.

    What do you think social will look like in 5 years?

    There’ll be more even more opportunities on even more platforms, both in terms of content and advertising. The advertising world is getting increasingly fragmented, and I don’t see that stopping anytime soon. I’m not sure that most businesses will ever have one staff member per social channel, because it doesn’t make sense for many of them, but we’re gradually moving in that direction. Just the number of options alone for advertising and PR (which are becoming the same thing) is going to put a major premium on strategy and how businesses use their resources.

    What is your key piece of advice for PR pros that are new to the business?

    Get as broad a range of experience as you can during your first year or two. That will help you get a sense of what kind of work you do well and what kind of work you like to do. In PR and advertising, there’s project management, copywriting, creative design, paid search, community management, analytics/reporting and that’s just off the top of my head in five seconds. There are a ton of different roles/specialties, and the best way to learn what’ll work best for you is by trying them out.

  • Happy National Volunteer Recognition Day!

    Happy National Volunteer Recognition Day!

    It’s been said that “you have not lived today until you have done something for someone who can never repay you,” and here at Matter, we agree! With five different offices across the US, each of our offices are involved in the Matter Helping Hands initiative, which aims to give back to local communities through volunteering. In honor of National Volunteer Day, we chatted with our volunteer office leads about their favorite volunteer opportunities, the importance of this program, and how local efforts are impacting communities across the US! Here’s what they had to say…

     

    What does volunteering mean to you?

    Volunteering is so good for the soul and I love to see how my efforts can truly impact the lives of others and can just bring a smile to someone’s face. If I can make one person smile a day, I feel like I had a pretty good day.  Even if it’s just paying it forward at the drive-thru and paying for the person’s coffee behind me or helping an older man/woman load their groceries into their trunks, any extra effort you make, can go a long way to others.

     – Danielle Conlin, HR Manager, Newburyport

    How has volunteering impacted your local community?

    Boulder is a tightknit community and as such, it really works together to give back through days dedicated to cleaning up the local reservoir to walks and runs to help end homelessness. We love being a part of the efforts to make Boulder one of the best places to live!

    – Kaitlyn Ethier, Senior Account Executive, Boulder

    What was your favorite volunteer organization and why?

    My favorite volunteer organization has definitely been the RISPCA (Rhode Island Society for the Prevention of Cruelty to Animals). I’m a crazy animal lover (and so is the rest of the Providence office), so being able to help out at a local animal rescue organization is more than just fun, it’s meaningful and rewarding. Being able to greet all the loving adoptable dogs and cats isn’t too bad either, of course! We’ve volunteered with the RISPCA twice in the past year, and I’m already looking forward to going back soon!

    – Gina Fergione, Assistant Account Executive, Providence

    What does volunteering mean to you?

    Volunteering has always been a big priority for me and it has been such a great experience being able to lead the Helping Hands effort in our office. Participating in volunteer events gives me the opportunity to make an impact on the lives of others in a positive way and give back directly to my community. Through volunteering I have been introduced to organizations I never knew existed and gotten to know the incredible people who lead them, which I am very grateful for.

     – Kelsey Williams, Assistant Account Executive, Portland

    If you could work for any nonprofit, who/what would it be and why?

    If I could work for a non-profit I would love to support the Doctors Without Borders organization. Doctors Without Borders provides aid to families and children suffering from natural disasters, famine, and those seeking safety from political unrest. I’ve always admired the courage its volunteers have to venture to even the most remote areas to bring help to those who need it the most.

    – Miriam Brito, Assistant Account Executive, Boston

    Tell us a little more about the Helping Hands Initiative.

    Giving back to our community has been a core tenet for our CEO,Scott Signore, and Matter long before we formalized our Helping Hands initiative. But now we’re more organized and effective, and our passion for doing the right thing is only growing stronger every year.

    – Mandy Mladenoff, President of Matter

    We’re already halfway to our agency goal of 1,000 hours of volunteering before the end of the year with many great events in the queue including the Jeanne Geiger Walk Against Domestic Violence (Newburyport), the 5K/Home Run for the Homeless at Coors Field (Boulder), American Diabetes Association’s Tour de Cure and Grow Portland, among others! Please join us in commending our fantastic employees and office leads who continue to make this initiative an office-wide success! Stay tuned for more volunteer updates throughout the year!

  • Matter Employee Spotlight: Jennifer Karin, Vice President

    Matter Employee Spotlight: Jennifer Karin, Vice President

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<p>As head of the Precision group at Matter, Jennifer Karin helps start-ups and established companies identify and hone this relevancy to shape the communications strategies that help businesses grow. We recently caught up with her to hear more about her passions, the future of public relations, and advice for new PR professionals.</p>
<p><span style=Name: Jennifer Karin

    Title: Vice President

    Years at Matter: 5

    What fuels your passion outside of work?

    My sons, because of their crystal-clear view of justice, freedom, and equality. I have great faith in younger generations and it fills my soul. They are here to move society forward, not profit from it. Because I am not from their generation, I will soon figure out how to make a LOT of money off their views.  

    What is your favorite part of working in PR?

    A role you fill, an event you attend, a memory you cherish… I attend the University of What is New and Exciting (UWNE) every day. I travel to different geographies, discover new industries, meet the innovators, and hear how lives have changed in a multitude of ways, all without leaving my desk. And then we at Matter have the great honor of introducing these things to the world. If you are a lifelong learner, and want to discover something new every day, PR is the career for you.

    What do you think PR will look like in 5 years?

    Paper will make a comeback. Three entrepreneurs will be squinting into their wearable technology, and one will say, “You know what would be cool beans? If we took all this digital information and printed it out on paper.” (The expression “cool beans” will also come back in the future.) And on this paper will be a renewed pursuit of facts – vetted, objective information in long form that presents the truth not swayed by opinion. We’re currently in the middle of the bell-shaped curve for user-submitted content, blog posts, and native advertising. We’ll gravitate toward an editorial process once again, with an appreciation for the written word and the oxford comma.

    What is your key piece of advice for PR pros that are new to the business?

    Understand journalism and its intent. Ask yourself, what do you want the reporter to do, how does it align with your agenda, and how can you help that person file their story? In other words, it’s not about you. It’s about the headline, the lede, the context, the quotations, and the take-away. Before approaching any reporter, think of the one thing that would make his or her job easier.

  • Why Corporate Social Responsibility Matters

    Why Corporate Social Responsibility Matters

    According to the World Business Council for Sustainable Development, corporate social responsibility is defined as “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.” Some companies demonstrate their corporate social responsibility by donating funds or employee time to charities. Other companies create products using environmentally-friendly packaging. But why have so many companies invested in these efforts?

    More and more businesses are understanding the significance of corporate social responsibility. Browse through any business’s website and you will likely find an entire section devoted to community outreach. Newman’s Own donates all profits from the sale of food products to charity. McDonald’s Ronald McDonald Charities support programs that benefit children’s health and well-being. For every pair of shoes sold, TOM’s shoe company donates a pair to a child in need.

    Corporate social responsibility has become a key aspect of a business’s brand and culture and is a key element of public relations. Many customers make a conscious effort to choose brands that align with their personal values. People want to support businesses that are committed to benefiting the greater community. Not only is corporate social responsibility important to customers, it is also important to employees. While job searching, many people are drawn to a company’s mission and values. Just as customers want to buy brands that align with their personal values, employees want to work for companies that support causes that are important to them.

    One of the reasons I was so attracted to Matter was the company’s culture and values. I was impressed to see that Matter organizes many community service activities for its employees to participate in. Not only is this a great way to give back to the local community, but it’s also a great way to connect with colleagues outside of the office.

    Matter also organizes internal events and programs to encourage employees to spend time together in a more social setting. From pick-up basketball games to monthly birthday celebrations, there are many opportunities to get involved. Matter also has a mentor program to help employees with individual career development. I am grateful to work for a PR agency that is so committed to caring for its employees, clients and the community.