Tag: consumer technology

Easy Steps to a Worthwhile Launch Event

I’ll come clean right now – I misled you with the title of this article. There’s no such thing as easy when it comes to a PR event. Having planned and executed everything from a blogger luncheon to a music festival, I say that with something resembling authority. Now that we’re being honest, let’s dig into some advice.   Be Goal-Oriented Creative events require more than… Read more »