Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale. One way to approach this is to develop a content package consisting of related pieces that can be used and re-purposed in a variety of ways, thereby extending the life of creative assets… Read more »
Here at Matter Communications – and likely similar to PR agencies globally – all of our PR professionals are busy wrapping up 2016 planning with and for their respective clients. But what separates our group of PR pros from the competition is the fact that they’re able to efficiently and effectively incorporate creative content marketing into said plans because of our in-house creative services, Studio-C by… Read more »
The writing is on the wall, as they say. When something’s not right with your PR firm, the problem isn’t always easy to pinpoint, but eventually it becomes glaring – if you know where to look. Here are three reasons why you should start looking for a new PR and social media agency: First, if you firm is complacent – and doesn’t enthusiastically embrace opportunities to… Read more »
