Tag: controversy

Target, Toys and the Art of Newsmaking

“No news is good news.” You’d be hard-pressed to hear this uttered in any PR agency setting. It’s a perennial responsibility of agencies to portray clients as dynamic forces in their industries. If our client produces nothing but guitar picks, we’ll go hoarse cheering that this year they sold the MOST guitar picks, or that they’re the first company to produce picks from 100% post-consumer recycled… Read more »

The (Wo)Man Who Knew Too Much

Ever heard the saying “ignorance is bliss”?  Of course you have.  We all have.  Some people even run a little too far with the idea.  But that’s another rant for another day. I’ve always thought of PR professionals as the wizards behind the curtains.  We exist exclusively behind the scenes, preferring to go unmentioned, monitoring from afar, feeding key messages to spokespeople and strategically delivering inside… Read more »