• Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

    Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

    Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress

    BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy® Awards are dedicated to advancing the arts and sciences of television, fostering creative leadership in the industry, and encouraging excellence in artistic, educational, cultural, and technical progress.

    This year, Matter’s Gusto team captured two Regional Emmy® Awards in the Graphic Arts category, including:

    GRAPHIC ARTS – MOTION GRAPHICS

    NEVY’s In Wonderland, 10 Mad Years

    • Tanya Mikheyeva, Motion Graphics Designer/Artist/Animator
    • Joey Sullivan, Motion Graphics Designer/Artist/Animator    
    • Joe Skoniecki, Motion Graphics Designer/Artist/Animator    
    • Sarah Delahunty, Motion Graphics Designer/Artist/Animator    
    • Kyle Faneuff, Motion Graphics Designer/Artist/Animator

    GRAPHIC ARTS – ART DIRECTION

    NEVY’s in Wonderland, 10 Mad Years

    • Nicole Bedard, Art Director

    “We always always bring a spirit of creativity and artistic professionalism to our clients’ programs which has set us apart from other agencies over the years,” said Scott Signore, Principal and CEO of Matter. “Receiving this recognition from an awards program as prestigious as the Boston/New England Emmy® Awards is beyond gratifying and validating for Matter and our amazingly talented Gusto team.”

    The two Graphic Arts award wins mark the Gusto team’s first and only submissions into the Boston/New England Emmy® Awards competition, winning a remarkable two-for-two on behalf of their work for the New England Venture Capital Association’s 2022 NEVY Awards.

    The NEVY Awards are New England’s premier celebration of the venture ecosystem. Attended by 1000+ of the region’s top innovators, investors, and companies, the NEVYs embraces the vibe of the local innovation community: fast-paced, eccentric, colorful, and unapologetic. 2022 marked “10 Mad Years” of the celebration and took attendees down “the rabbit hole” of past achievements while providing an immersive experience through re-imagined iconic Boston landmarks with characters inspired by Alice in Wonderland.

    The Gusto team defined the look of the event with a logo design, color palette and typography choices. Impressionist character and illustrative set design put a modern twist on a storyboard classic. These decisions directed all visual aspects of the show – registration page, printed posters, banners and playing cards, animated video open, awards intros and winner graphics, transitions, and lower thirds.

    Check out Gusto’s award-winning work with the New England Venture Capital Association.

    Learn more about working with Matter’s Gusto team by reaching out today.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

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  • 4 Tips to Stay Creative when the Inspiration Just Isn’t There

    When it comes to creating visual content for a client, the intention is to always make something that sets itself apart so it gets the high levels of engagement that we all covet. Unfortunately, us right brained folk go through times when we don’t feel like we’re living up to our artistic potential. I recently attended an event hosted by Boston Content, to chat with others about this exact feeling. Here are a few takeaways that may help out when you get the imaginative writer’s block.

     

    1. Create (and continuously check) Your Holy Grail of Creativity

    For me, these places include the Vimeo Staff Picks, motionographer.com, YouTube channels of motion graphics experts, and definitely Instagram. They allow me to quickly check out what people in my field are creating, as well as what’s trendy at the moment. It helps that these spots are curated so I don’t have to spend much time finding something that may inspire me. I’m willing to bet that your cloud security clients aren’t checking in on these, so looking at a tutorial for a crafty animation technique and then tweaking it to your client’s branding can help wow them without making you feel like your brain is melting.

     

    1. Maintain Your Confidence, Even Through the Dullest of Days

    The reason your company hired you is because of your skillset, attitude, and potential. This is something to keep in mind, especially when you receive a laundry list of constructive criticism on a project that you thought was some of your better work. Some people will keep a folder in their email of all the positive feedback from clients, and go through it when it seems like a current project is running around in circles with no end in sight. It helps clear the mind, and keep you aware of why you chose this career path in the first place. For me, the “clearing of the mind” usually involves a mid day pit stop at the variety store near to our office for gummy bears or a cup of soup.

     

    1. Find Out What’s Inspiring Your Coworkers and Peers

    Sure, some of these people you wouldn’t find yourself hanging out with on the weekend, but it helps to see what is catching your colleagues’ eye. Here at matter, we have created a “cool creative” email alias that anyone in the company can sign up for. Instead of sending along marketing trends, or the latest study on consumerism amongst millennials, your might see an explainer video for a carrot, or perhaps an infographic of celebrities first pitches at MLB games. The content of what’s sent in these emails just has to be something cool and creative (hence the alias name) and doesn’t have to have anything to do with work.

     

    1. Drink Coffee

    Lots of it. Hot, iced, it doesn’t matter. Try to save those double shots of espresso for the days when you really need a boost, instead of making it part your everyday java routine. I think we can all agree that by some principle of divine intervention, coffee makes you more creative.

     

    Editors’ Note: “The Business of Content Creation” was hosted by Boston Content and broken into sessions. Check out some other takeaways in these Matter blog posts:

     

    The “Science” of Content ROI

    Follow me on Twitter at @MatterStudioC and @MatterComm on Instagram.

    Matter

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