Tag: creativity

From Boston to Portland: a PR Brainstorm

Everyone knows the common saying among creative professionals: “There’s never a dumb idea while brainstorming.” Jokes aside, being a member of the Matter Communications team, whether in Portland or Newburyport, we often find ourselves searching for creative ideas among our colleagues, both on and off the account in question, to expand our clients’ reach within their respective industries. Matter has developed such a strong repertoire of… Read more »

I almost forgot. Eight heads are better than one.

Last week I was reminded of the real benefits of a very simple PR tool– one that we’ve all used in many shapes and forms: brainstorming. Sure, sure, we’ve all read about, talked about and participated in brainstorming, likely many times in our lives; but how often do we really sit down for a good, old-fashioned brainstorming session? It’s all too easy to let this type… Read more »