Newsjacking is the art and science of injecting your ideas (or your client’s) into a breaking news story to obtain media coverage and ultimately elevate the brand. Since most clients aren’t wired with a journalist’s brain, it’s our job as PR pros to make those connections and advise clients appropriately. By newsjacking, PR teams can catapult their client into the forefront of trending conversations that are… Read more »
Wiretapping. Conflicts of interest. Russia. Twitter. Fake news. From a public relations perspective, the events originating from and surrounding the current administration are jaw-dropping. The news pipeline is a perpetual PR case study, making for spirited conversations among media professionals. Yet when it comes to the business world – especially relating to PR initiatives – there’s an uneasiness and trepidation around discussing political developments. As with… Read more »
In a world where consumers are increasingly demanding social responsibility from their chosen brands, it’s imperative that said brands refrain from turning social movements into tropes to be exploited. The consequences, as Pepsi found out last week, can be severe. On Tuesday, the soda brand attempted to capitalize on the perceived Social Justice Warrior generation with an ad disarming a police blockade using a can of… Read more »
As you might’ve heard, we had an election this past November. Perhaps you were living under a rock in a locked container that was hermetically sealed and then buried in the earth’s mantle before going on a top-secret mission to the planet’s core? Yeah, you probably still heard. Along with tax returns, email servers and plenty of other subjects, fake news on social media platforms was… Read more »
At this day in age, it’s amazing to think that remote controlled drones (or UAVs) are becoming a part of everyday life. They can be seen in search and rescue applications, lighting scenarios, and of course aerial videography. When it comes to other places it can be useful, the sky is the limit (pun intended). Let me preface this write-up by stating that I am… Read more »
As PR/social media/content creation pros, we’re all natural born storytellers at Matter. During these two weeks preceding the Super Bowl, there is a huge vacuum to fill on the airwaves, on sports (and now more than ever) entertainment blogs, newspapers, magazines, websites, etc. So we are here to help. Inspired perhaps by the song “88 Lines About 44 Women” here are “25 Storylines about Super Bowl… Read more »
Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »
2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »
An important disclosure: I’m a fan of Brian Williams. I like his reporting style, his humor on late night talk shows and dashing good looks. I like that he reports the tough news of the day with gravitas and a baritone voice. All the while, I thought that he didn’t take his celebrity too seriously and therefore could mock it. That wasn’t a problem, until now…. Read more »
I find all too often that companies are using online video as a means to hammer home their services, products, values, and messaging- and just that. We all know the stats about how video is an engaging way to showcase what your business can do, but unless you’re the creator of an exciting new consumer tech product or are offering a deal that’s almost too… Read more »
If you’ve been on social media in the last week (as public relations professionals that’s a given), you’re sure to have seen or even been on the challenging or receiving end of the ALS Ice Bucket Challenge. Gaining recognition locally, as the result of Boston College alumni Pete Frates’ (diagnosed with ALS two years ago) desire to increase awareness of ALS and drive donations for research… Read more »
Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office biggies, busts, rom coms and everything in-between, and there would be public relations efforts for each one. These days there seems to be a new multi-million… Read more »
On Saturday night, July 13th, it was announced that George Zimmerman received a “not guilty” verdict after the much anticipated trial for a crime that had been heavily publicized from the start. If you are active on social media, you knew the verdict at least 24 hours ago, and you also probably know all about the Trayvon Martin shooting that occurred in late February. … Read more »
