As the summer comes to a close, we’d like to share a few video and design projects we’ve been working on recently. From overview homepage videos for Cadenza Innovation to animated GIFs for LEDVANCE’s new Apple HomeKit, the creative team has been quite busy. Have an idea you’d like to work with us on? Contact us today! Video Production Powering World-Leading Innovation Cadenza Innovation… Read more »
Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale. One way to approach this is to develop a content package consisting of related pieces that can be used and re-purposed in a variety of ways, thereby extending the life of creative assets… Read more »
I’ve read – and written – plenty of stories and blog posts about how PR is a different gig than it was even 10 years ago. It’s obvious to me because I see what our teams at Matter create, execute and analyze every single day. But today I found an interesting visual snapshot of just how far the PR world has come since we first hung… Read more »
These days it’s impossible to find an article written about our business that doesn’t cover the emphasis currently being put toward visual story telling. It’s an exciting part of a PR and social media gig, and should be a big part of every agency new business pitch. Here are a few ways to leverage visual content to help pitch prospects: First, work with your in-house video… Read more »
