Tag: digital marketing

What’s New in the World of Social Media?

As our favorite month of fireworks and beach days comes to a close, we have to remember the ever-changing world of social media platforms. This past month, we saw quite a few updates that will impact day-to-day usage and long-term strategies. From WhatsApp to Facebook, here are the things you need to know in social news and updates. LinkedIn Adds Multi-Photo Post Capability LinkedIn iOS users… Read more »

Why SEO is Important to Public Relations

SEO has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of SEO can negatively impact otherwise well-thought-out sales strategies, marketing campaigns, and even brand positioning. With every day that passes, it becomes more and more important for public relations pros to understand the… Read more »

Three Takeaways for Businesses to Succeed with Video in 2017

Vidyard, a video platform that helps businesses host, manage and analyze their video content, just released their 2017 Video in Business Benchmarking report. These findings are based on “first-party data collected from the Vidyard video platform from more than 500 businesses and over 600 million video streams within the last twelve months.” For those decision makers and digital marketers looking to move the needle with video… Read more »