Tag: editors

Four Reasons Why PR Pitching is An Art Form

All editorial pitches are opportunities for expression. Through email, direct messages on Twitter, inMail on LinkedIn or any other communications channel, editorial pitching provides us PR professionals with a creative channel for securing a story. It’s an art form, really, and here are four reasons that support that statement: First, a PR pitch offers the practitioner unlimited creativity. You know the charge at hand, and can… Read more »