The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s check out some of the latest news. Google+ is Headed for the Google Graveyard… Read more »
When you first joined Facebook, were you concerned about your privacy? Before diving into the Facebook controversies of today, let’s take a look at where social networks began. Though not an exhaustive list of all the social media channels both then and now, the following timeline is to get us thinking about the evolution of social networks. LinkedIn, MySpace, Facebook, Twitter, Instagram, Pinterest and Google+ are… Read more »
Mark Zuckerberg is under fire. And deservedly so. He’s also likely tired of apologizing to the world, but that goes with the CEO title and pay grade. As Facebook endures day 11 of its latest PR crisis, how sincere and how effective has Zuckerberg been in dealing with the media and has he successfully reassured his shareholders, employees, advertisers and most importantly, the 2.2 billion users… Read more »
As you might’ve heard, we had an election this past November. Perhaps you were living under a rock in a locked container that was hermetically sealed and then buried in the earth’s mantle before going on a top-secret mission to the planet’s core? Yeah, you probably still heard. Along with tax returns, email servers and plenty of other subjects, fake news on social media platforms was… Read more »
“From what we get, we can make a living; what we give, however, makes a life.” – Arthur Ashe I am excited to share that the talented professionals here at Matter have reached their objective of dedicating more than 500 hours of volunteer time to worthy entities and initiatives across five offices nationwide. Since the start of the year our dynamite staff served meals at homeless… Read more »
This week marked the tenth anniversary of one of today’s most popular social media platforms, Facebook. But Marc Zuckerberg wasn’t the only one celebrating; the company gave its users a reason to smile through a personalized video recap of their own years on the network, through a campaign entitled “A Look Back”. “A Look Back” is a 62-second clip that depicts the year you joined Facebook,… Read more »
We have all heard it time and time again: From the moment you send a tweet or post to Facebook, your words are forever on display for the entire world to see – even if you press delete. Talk about pressure! Social media marketers and public relations professionals are well aware of the embarrassment the simplest typo could cause a brand. You don’t have to remind… Read more »
I rode the Red Line into our Boston office yesterday morning and was greeted as usual with the glow of smart phones in the hands of commuters. The difference this time was the repeated flicker of red squares skimming past on people’s Facebook, Instagram, and Twitter feeds. I pulled out my own phone to check up on the club I hadn’t been invited to. As a… Read more »
Happy 2013! As I am getting back into the swing of things for the new year, I came across this helpful infographic – Facebook Wall Post Cheat Sheet. Did you know that posts with a question at the end generate a 2X higher comment rate? And posts with emoticons receive 52% higher interaction rate? Check it out these helpful hints to increase your Facebook engagement in… Read more »
What do Facebook and the NFL have in common? Well, plenty of course – millions of fans/users/customers around the world; deeper engagement with these individuals than arguably any other global brand could ever hope for and, certainly greater awareness, too. Now, as communicators and marketers, we know all too well – not all press, buzz and… Read more »
During an interview, one of the inquiries you can always count on hearing no matter what the position or company is “So, tell me a little more about yourself.” Seems simple enough compared to some of the others questions you may have just fielded, right? Talk about your background, some of your hobbies, what brought you into your field, etc. However, many times employers are left… Read more »
As a new face to a new role and title here at Matter, I thought I’d write my first blog post stating the obvious. Well, I should rephrase that: write my first blog post stating what’s obvious to me, the Video Production Specialist, in regards to videos and social media. I will give it to you short and simple, after a few selling points:
As most of you in the PR world know, Facebook’s f8 developer conference was last week. With so many changes taking place to the platform we use both personally and for the brand pages we manage daily, I thought I would offer my take on the biggest news from the event.
