Tag: Food and beverage

Matter’s Open Door: Food & Beverage Edition

When do I talk about my product, vs. my history and mission? When deciding on messaging, it’s most important to consider your audience. Who are you talking to? What decision do you want them to make once they’re familiar with your brand (e.g. purchase it, invest in it, cover it, etc.)? What would they want to hear to have their interest piqued? A reporter that often… Read more »