Ever heard the saying “ignorance is bliss”?  Of course you have.  We all have.  Some people even run a little too far with the idea.  But that’s another rant for another day.

I’ve always thought of PR professionals as the wizards behind the curtains.  We exist exclusively behind the scenes, preferring to go unmentioned, monitoring from afar, feeding key messages to spokespeople and strategically delivering inside scoops.  We are ghost writers, and we only occasionally emerge from the backdrop to network and share accolades among fellows of our community. (more…)