Five Pitfalls of Bad Copy
Good copywriting is often more an art than a science, but as with any skill, there are a few common mistakes that can knock your finished product off the rails. Comma Chameleon: In 1962, a single misplaced overbar in a line of code for the Mariner 1 space probe cost NASA $80 million and a boatload of bad press, a bungle that Arthur C. Clark notably… Read more »