Tag: graphic design

The Latest + Greatest from Creative Services: December 2017

Happy Holidays from your Creative Team! This month the video team worked on customer success stories and key product offer explanations to assist their clients’ marketing and sales initiatives. And on the design side, the team worked on everything from law firm collateral to holiday campaigns. Check it out below! Have an idea you’d like to work with us on? Contact us today!   Video Production… Read more »

The Latest + Greatest from Creative Services: October 2017

In-between the candy and the costumes of October, we have worked with a range of clients on some not-so-spooky video and design projects for you to check out. Have an idea you’d like to work with us on? Contact us today!   Video Production   Celebrating 100 Years in Business Haley’s Metal Shop This video began as an event kickoff for Hitachi Data Services’ “Next2017” conference,… Read more »

FIELD NOTES – "Do Good Work For Good People"

(Image courtesy of DDC) My fellow graphic designer, Gretchen Walker and I were excited to attend a lecture at the Boston University College of Fine Arts by Visiting Designer Aaron James Draplin, a pioneer in the graphic design community. He is known for for his clean, bold stroked logos, an obsession with orange and reinventing antique inspiration into modern works of art. ‘Do good work for good people’, he… Read more »

4 Ways to Go Beyond Reading and Watching with Interactive Content

Last week, Leo and I attended the quarterly Boston Content meet-up to engage in a discussion about Interactive Content. You’ve likely seen the term on several “trends & predictions” lists for 2016, but what is interactive content, exactly? And how can you use it to support your brand’s content marketing initiatives? Senior Content Marketing Manager at SnapApp, Lena Prickett, was the leader of the discussion and… Read more »

6 Best Practices for Creative Content Marketing in 2016

Here at Matter Communications – and likely similar to PR agencies globally – all of our PR professionals are busy wrapping up 2016 planning with and for their respective clients. But what separates our group of PR pros from the competition is the fact that they’re able to efficiently and effectively incorporate creative content marketing into said plans because of our in-house creative services, Studio-C by… Read more »

Augmenting the Art of Storytelling with Creative Visual Assets

As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here to help tell it. However, sometimes showing is the perfect complement to telling. Numerous studies show that enhancing your story with creative visual content can work… Read more »