Tag: healthcare pr

Tech Giants Are Taking Over Healthcare, But That Won’t Ruin Your PR Program

Date: Categories: Public Relations

There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just begging for a new approach, making it a very easy target for companies that make a living identifying industry weaknesses. Amazon bought the drug prescription service… Read more »

Change is Healthcare’s Greatest Opportunity

Date: Categories: Public Relations

This piece originally appeared on O’Dwyer’s Public Relations News: While the healthcare industry has been talking about evolving for decades, we finally stand at the precipice of real change. With disruptors like Amazon, Berkshire Hathaway and JP Morgan pushing in, and mega-mergers like CVS and Aetna challenging traditional models of care, the pillars of this long-stagnant industry are finally being challenged. Couple this with skyrocketing out-of-pocket costs… Read more »