Tag: healthy food

Emerging Food Trends: Transparency Reigns Supreme

In the food and beverage space trends are constantly evolving, and companies need to stay ahead of the curve to remain relevant and appealing to fickle consumer palates. Ever since Sex and the City was credited with putting cupcakes on the map—and kitchens across the country—trend forecasters and brands alike have scrambled to predict the “next big thing” to hit grocery shelves. Charcoal and alternative flours… Read more »

Which top athlete is pushing cookies on your kids?

The old saying “All publicity is good publicity” does not apply to high-profile athletes who endorse, support or promote unhealthy food. It’s bad PR for Lebron James, the reigning NBA Finals MVP, to position himself as a fan of McDonald’s fast food, or Serena Williams, a women’s tennis champion many times over, to push Oreos to the masses. And, it’s a particularly bad idea in 2013… Read more »