Reflection on HIMSS18: Health Tech Innovation + The Promise of Tomorrow
Recently, I had the pleasure of representing Matter and six of our clients at HIMSS 2018 in Las Vegas. If you’re not familiar, HIMSS is one of the largest healthcare technology conferences in the country, bringing in more than 40,000 attendees ranging from physicians and executives to marketing & PR folks, and even press and government personnel. At Matter, we strive to identify how our clients… Read more »
PR Real Talk: Trade Show Execution – What's Working, What's Not?
Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your team and your clients. As communication professionals, it’s our job to help our clients develop meaningful relationships with media and analysts, at and around these events…. Read more »