For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »
Earlier this month, I had the privilege of attending the Healthcare IT Marketing & PR Conference (HITMC), a get-together specifically tailored to professionals in the healthcare marketing space. Daily sessions included strategy discussions about the common challenges healthcare marketers face, and how to overcome them. There were also panel discussions about how the holistic industry; an industry that has historically been slow to adapt to progressions… Read more »
This piece originally appeared on the HITMC blog: The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around technology giants like Amazon, Apple and Uber pushing into healthcare, not to mention JP Morgan and Berkshire… Read more »
I was fortunate enough to attend the annual Health IT Marketing and PR Conference or #HITMC (pronounced hit-mick) in Las Vegas. For those outside of the healthcare marketing and PR world, HITMC is a conference put on by one of the most successful and influential bloggers in the space, John Lynn, and his partner Shahid Shah, who is also a widely respected thought leader in the… Read more »
