Blurring Lines Demand a New Approach to Healthcare PR and Marketing
This piece originally appeared on the HITMC blog: The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around technology giants like Amazon, Apple and Uber pushing into healthcare, not to mention JP Morgan and Berkshire… Read more »