During the past few years buzz has been building around the idea of hyperlocal journalism and the PR industry has followed suit, seeking out ways to pitch these outlets. The execution of hyperlocal coverage varies slightly by outlet, but in general it appears to be a mix of user-generated and professional edited content. Media watchers, including those of us in the PR game, are waiting to see which services will emerge as the strongest – with the biggest backing to hire staff and / or with the largest readership and / or commanding the biggest ad revenue. (more…)