One of the most effective ways of taking existing content and turning it into a more visually engaging piece is through the creation of case studies. That successful project you put your heart, sweat and tears into for three months? Share it with your audience! Why not create a dedicated page on your website, a sales tool or a company brochure? Highlight your stats with colorful… Read more »
Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your team and your clients. As communication professionals, it’s our job to help our clients develop meaningful relationships with media and analysts, at and around these events…. Read more »
Last week, Leo and I attended the quarterly Boston Content meet-up to engage in a discussion about Interactive Content. You’ve likely seen the term on several “trends & predictions” lists for 2016, but what is interactive content, exactly? And how can you use it to support your brand’s content marketing initiatives? Senior Content Marketing Manager at SnapApp, Lena Prickett, was the leader of the discussion and… Read more »
In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game. As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual… Read more »
These days it’s impossible to find an article written about our business that doesn’t cover the emphasis currently being put toward visual story telling. It’s an exciting part of a PR and social media gig, and should be a big part of every agency new business pitch. Here are a few ways to leverage visual content to help pitch prospects: First, work with your in-house video… Read more »
Two top-of-mind topics collided yesterday when I was forwarded a dynamite article about the technology that goes into the catamarans currently racing in the America’s Cup. My affinity for sailing overlapped with my day job – the article provided another reminder of how it behooves all of us to always consider using visuals to help tell our story. Read this, this or this, and you will… Read more »
Most public relations and social media agencies still haven’t seen the light. They haven’t yet embraced creative deliverables as a requisite for going to market in today’s communications world. Most haven’t complemented their existing client programs with high-impact videos, infographics, or other creative elements that improve the story-telling and help key messages reach key audiences in an effective manner. We opened our physical studio a few… Read more »
Even seasoned PR pros sometimes have difficulty distinguishing between different forms of media in the digital age. That’s because they all bleed into each other, blurring the lines. So, what is shared media versus earned media versus owned media versus paid media? And what exactly is shared media? The nuances can be especially challenging for junior folks cutting their teeth at PR agencies. I’ve seen more… Read more »
