I’ve been at Matter for almost five years and in the PR agency biz for a dozen. I can safely say that I have never experienced a busier, more demanding time than Matter is experiencing right now (yes, yes…much better than the alternative!). Between new clients, new projects, new people, multiple launches and an upcoming tradeshow (at which several of our clients will be present…oh, and we have our own booth!), we are are all redlining. A slightly less obvious, but perhaps more persistent demand on us all is “staying informed” through reading/watching/listening to content related to our clients, industry and interests. (Information overload is familiar to you, no?)

We have tools to combat this threat on our sanity, however. They are called organization and efficiency. (more…)