• BBJ: Matter 3rd Largest Boston PR Agency

    BBJ: Matter 3rd Largest Boston PR Agency

    I’m thrilled that the Boston Business Journal recognized Matter as the third largest PR and social media firm in the Greater Boston area, and that we’ve enjoyed a steady upward trajectory for each year of our existence. It’s a testament to our tremendous staff and our agency’s enterprising spirit. But the story of our success is also intertwined with Boston’s emergence as a true innovation hub, and with a battery of entrepreneurial companies hell-bent on trying to make the world a better place. Matter shares this vision – that a rising tide raises all ships, and that together we are Boston Strong.

    We have clients all over the country, but nowhere do we have more insight and penetration into the local economy than in Massachusetts. And what I’ve seen over the past decade, in Boston in particular, is a sustained determination to seize the mantle as one of the world’s truly great centers of technology excellence. The energy is palpable. The optimism is abundant and the opportunities for startups to find a foothold have never been greater.

    Our Lunchspotting networking events in Boston are truly kinetic, with executives across myriad industries sharing success stories and forging new relationships. We can’t hire fast enough to fill our Boston office, which is barely a year old and bustling. While nothing is certain, here’s what I truly believe: Boston’s future has never been brighter, and Matter has never been more excited to be an integral part of the storytelling apparatus of this region’s outstanding companies.

  • Takeaways from the Innovation Conference for Boston Business Women

    A group of lovely ladies represented Matter Communications at the first annual Boston Business Women Innovation Conference last week on Monday, May 9. The event featured an impressive list of female speakers, who each took the stage to share their insight and experiences with the community, including Arianna Huffington of the Huffington Post. When asked to reflect on their favorite key takeaway, here’s what our Matter attendees said:

    Be fearless.

    Whether it’s at work or in your personal life, don’t be afraid to put yourself out there and ask for what you want: From going outside your comfort zone and being the first to say “hello” at a networking session, to taking on work that may be outside of your job description. In the end, it will position you for future success. In the workplace, don’t be afraid to show emotion, it demonstrates that you are presenting your true, authentic self to your colleagues instead of hiding behind a mask that is untrue. This authentic self is very important as we move from a technology-centered era to a human-centered era supported by technological innovation.

    Life is all about choices.

    Many speakers spoke about choice and the role it plays in creating our own paths. Kip Hollister, founder & CEO of Hollister Staffing, said, “We are all the creators of our own reality through our moment-to-moment choices.” Taking ownership over the choices we make at work, at home and in our everyday lives is very powerful and can contribute greatly to our overall well-being, happiness and satisfaction. Colette Phillips, CEO Colette Phillips Communications, said that when faced with a challenge, “You can choose to be bitter, or you can choose to be better.” This is an empowering way to take ownership of a situation that takes you out of your comfort zone, no matter where you are.

    Passion and purpose are key.

    Colette Phillips spoke about living life by the three “Ps”: passion, purpose, and plan. This simple motto is something we can all apply and live by when it comes to our careers, but it also beautifully transcends work into our daily lives. You must not only take what comes at you with determination, grace and positivity, but also have the confidence to shape your own outcomes in order to achieve true happiness and fulfillment. That is unique to each individual, so whether it means writing your own job description, asking for that salary adjustment, developing a more positive mindset or taking the first step toward a healthier lifestyle, we have the power to initiate the change we want to happen … we just have to have the courage to ask for it.

    Make time to think.

    Thinking is where the magic happens. The more time we invest in creativity and generating ideas, the more meaningful progress we’ll make toward 10,000 hours and “expert status” in our field. Beginning her career as a receptionist at Hill Holiday, Karen Kaplan, now CEO, worked hard to think clearly and become an expert in every position she held. She said, “Mind your time spent transacting—answering an email, cleaning your inbox—versus thinking. Thinking leads to creativity and ideas, and creativity and ideas level the playing field. They transcend age, gender, race, nationality, ethnic background, rich and poor.”

  • Boulder Start Up Week: Birthday Edition

    For most of the country, it’s just another week, but for us here in Boulder, Co, we have a lot to celebrate! This week spins up the sixth annual Boulder Start Up Week (and second year Matter is a sponsor!) during which thousands of entrepreneurs and their teams network and learn with other workaholic dreamers in the area. This event encompasses so much of our own company’s mission – giving back, community, professional growth—and are therefore once again proud sponsors of the event!

    Next, it is our birthday! One year ago, we opened this Matter office, and it has been a wild ride. A few splashes of paint and several team members later, we honestly couldn’t be happier with our new community. We’re working with some of the most innovative brands on the west coast and have found some incredible talent to further build our consumer and B2B expertise.

    If you’re in the area (or simply curious), take a moment to read about all of the fun things we’re doing this week:

    • Anniversary Party / BSW Startup Crawl: Tuesday, May 17, from 4-8 p.m., we’ll be enjoying drinks and hors d’ oeuvres with hundreds of our closest Boulder friends.
    • Job Fair: Wednesday, May 18, come by and visit our table if you’re interested in joining the Matter team! Grab some swag and tell us about you.
    • Marketing Meetup: Thursday, May 19, from 3-4:30 p.m., we are opening our doors once again to bring together some of the best marketing minds in the biz. Grab a drink and chat with us around the latest trends in lead-gen/nurturing, social and PR.
    • Sponsor videos: Our incredible video team will be shooting 15 videos throughout the week, donated as part of our BWS sponsorship. The videos will feature startups in the area and their founders.
    • Social: Join us on social (Twitter, Facebook and LinkedIn) throughout the week to feel as if you’re there or share your own if you are! Hashtag #BSW16 …we’ll be posting photos, videos and live coverage all week!