Tag: interview

Marketing Mojo: Insights from Myomo CMO Cliff Conneighton

Jesse Ciccone, VP and managing director at Matter recently spoke with Myomo CMO Cliff Conneighton to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Jesse Ciccone (JC): Tell us a little about yourself and about Myomo. Cliff Conneighton (CC): I’m Cliff Conneighton, I’m the Chief Marketing Officer for Myomo Inc. located in Cambridge… Read more »

Best Practices for Conducting Professional Video Interviews

In today’s visual and digital world, a video interview is a key strategy used by companies to get their messages across to their audience. These interviews are used on homepages, landing pages, social media pages, and often played at large scale meetings or events. However, to be most effective in reaching and engaging a target audience, these video interviews need to tell compelling stories. Here are… Read more »

How to blog like a lobster dealer

My favorite blog isn’t a newspaper site. It’s a blog by a lobster dealer who started working on the docks when he was 9 years old. Good Morning Gloucester gives a daily snapshot of life in Gloucester, Mass., the nation’s oldest fishing harbor. It’s hugely popular, with 22,000 to 30,000 page views per day.