• The Latest + Greatest from Creative Services 4.10.2018

    The Latest + Greatest from Creative Services 4.10.2018

    This March, the Matter creative team finished up some large scale projects for clients Bigtincan and CityPASS. Bigtincan came to Matter for a series of customer success stories. And CityPASS came to our design team looking to launch city-specific ads in 11 different markets. Check out the full case studies at the links below.

     

    Customer Success Stories for Bigtincan

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    Bigtincan, creator of the AI-powered sales enablement platform Bigtincan Hub, called upon Matter to create a series of five Customer Success Story videos to highlight the marketing and sales efficiency of Bigtincan Hub. Having previously worked with Bigtincan for a couple years, this project began in September 2017 and took the Matter video team across the United States and into Canada. The videos were created with unique industry focus, featuring customers. GUESSHologicInfinidatCardinal Health and FieldTurf.

    Check out the case study here!

     

    Advertising Campaign for CityPASS

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    Across the United States families in metropolitan areas are looking to take fun adventures together around their city while staying on a budget. CityPASS produces and sells discounted ticket packages to the top tourist attractions in various cities across the country. Matter and CityPASS created an ad campaign to promote their unique platform for selling packaged tickets to specific cities at discounted rates. The goal of this campaign was to get families excited about traveling to different cities without the hassle of planning, and taking advantage of exclusive savings.

    See the case study here!

     

    Want to see more? Check out our portfolio.

     

  • The Latest + Greatest from Creative Services: 3.22.18

    The Latest + Greatest from Creative Services: 3.22.18

    Along with working on the many projects below, The Matter Creative Team was named a finalist in PR Daily’s Video and Visual Awards in three categories this past month.

    Want to check out the winning projects? See below!

     

    Video Production

     

    LEADING A CHANGE IN CLINICAL TRIALS

    Greenphire

     width=Greenphire is a company that’s setting the standard for payment workflow automation in clinical trials globally. Entering their 10th year, they created a company overview video that announces their mission, vision and values to their employees in an exciting and memorable way.
    Watch the Video!

     

    GUESS SUCCESS STORY

    Bigtincan

     width=Hear from the GUESS team about how implementing Bigtincan enabled them to keep their store associates on the sales floor more, continuing to make the customer experience at GUESS world class.
    See the Video!

     

    DATA RESEARCH TEAM

    Sonatype

     width=The Data Research Team at Sonatype uses proprietary machine learning and artificial intelligence to analyze more than 25-million components from millions of open source projects in real-time. This explainer video shows how they do the heavy lifting so developers don’t have to.
    Check it Out!

     

    Graphic/Web Design

     

    BRAND STANDARDS

    Newcastle Systems

     width=Over the past several weeks the design team worked with Newcastle Systems on a suite of projects including a branding audit, moodboard, logo updates and a display ad. As part of this package, we wrapped things up with this brand standards document with guidelines for when working with the re-brand.
    Check it out!

     

    SOCIAL STAMP TEMPLATE

    Clearsurance

     width=Clearsurance wanted a social media stamp template built in PowerPoint that would be easy for the client to update in the future. The text is fully editable and images can be dragged and dropped into place with ease.
    See it here!

     

    Fill out the form below to schedule a free strategy call with our team.



     

     

  • The Latest + Greatest from Creative Services: January 2018

    The Latest + Greatest from Creative Services: January 2018

    While you were surviving January, the Matter Creative team was busy creating new work for exceptional clients!

    This month the video team worked on everything from high-level explainers to product launches to recruitment videos. And on the design side, the team provides creative insight into a very important part of the design process: The Moodboard!

    Have an idea you’d like to work with us on? Contact us today!

     

    Video Production

     

    LINKLOFT SOHO

    JBL

     width=Matter produced several recap videos for social to help JBL highlight an event they hosted at a loft in SoHo, where they unveiled an exciting new line of smart Google Home audio devices to 70+ media influencers.
    Watch the Video!

     

    INTRODUCING VYASA CORTEX

    Vyasa

     width=Client Vyasa called on the Matter Creative team to complement a larger product launch initiative by developing this Animated Explainer video introducing their complex deep learning software platform.
    See it Here!

     

    #VARONISLIFE

    Varonis

     width=Varonis is a software company who hired us to create a video showcasing their culture and work environment. They used this video for a sales kickoff meeting, but also on their social channels to promote their work perks and attract new talent.
    Check it Out!

     

     

    Graphic + Web Design

     

    What is a moodboard?

    This month we wanted to share with you some moodboards we recently created for our clients. A moodboard is an arrangement of images, graphics, pieces of text, etc., intended to evoke a particular style or concept for a brand. These boards are some of the first visuals created during the branding process and work as a foundation to reference later on when creating additional assets. This gives us a way to gauge what the client likes or dislikes before starting on any of the other deliverables. 

     

    MAMA ROSIE’S MOODBOARDS

    Mama Rosie’s

     width=As part of a substantial rebranding, the design team began by establishing a new visual style for New England’s #1 selling frozen ravioli company. Three unique moodboards were presented to the client before they whittled them down to one. From here our team had a solid foundation to build out the packaging designs and overall brand identity.
    Moodboard 1, Moodboard 2, Moodboard 3

     

    NEWCASTLE SYSTEMS MOODBOARD

    Newcastle Systems

     width=As part of a larger rebrand, we began by created a moodboard that leveraged many aspects from Newcastle System’s existing branding in more modern and clean style. Some new elements include an updated logo, custom icons and illustrations.
    Check it out!

     

    HUMATICS MOODBOARD

    Humatics

     width=Humatics approached the design team to build out their visual hierarchy by utilizing typography and color. We also worked to establish a style for their icons, graphics and photography.
    Moodboard 1, Moodboard 2

     

    Fill out the form below to schedule a free strategy call with our team.



     

  • The Latest + Greatest from Creative Services: December 2017

    The Latest + Greatest from Creative Services: December 2017

    Happy Holidays from your Creative Team!

    This month the video team worked on customer success stories and key product offer explanations to assist their clients’ marketing and sales initiatives.

    And on the design side, the team worked on everything from law firm collateral to holiday campaigns. Check it out below!

    Have an idea you’d like to work with us on? Contact us today!

     

    Video Production

     

    Broadway Video Prepares For 4K Demand With Hitachi

    Hitachi Vantara

     width=This Customer Success Story focuses on leading Entertainment Production Company, Broadway Video (SNL, NBC’s Late Night Lineup, and much more), and how Hitachi’s Next-Gen Flash Storage and Data Services help them tackle the rigors of modern Video Production with ease.
    Watch the Video!

     

    Enabling And Securing Digital Identities

    SailPoint Technologies

     width=Leading up to their IPO on the NYSE last month, Identity Governance and Management company, Sailpoint Technologies, called on us to help with several video assets, including this in-depth overview utilizing motion graphics to explain their key product offerings.
    See it Here!

     

    Bigtincan Success Story: Hologic

    Bigtincan

     width=Healthcare and diagnostics company, Hologic, shares their story of increased productivity and stronger customer engagement through their use of Bigtincan Hub, the industry’s leading Sales Enablement Automation Platform. This video will be used for marketing and sales purposes.
    Check it Out!

     

     

    Graphic + Web Design

     

    ZMAGS Holiday Campaign

    ZMAGS

     width=With the holiday season upon us Zmags worked with the creative team to create an end of year holiday campaign to feature their content creation platform, Creator. The team designed custom illustrations, GIF’s and user experience that viewers could engage with.
    Get in the Holiday Spirit Here!

     

    Potomac Law Folder

    Potomac Law Group

     width=Potomac Law was looking to refresh some of their internal print collateral emphasizing that they wanted the designs to have a clean and modern feel.
    Check out the Collateral!

     

    Fill out the form below to schedule a free strategy call with our team.



     

     

  • The Latest + Greatest from Creative Services: October 2017

    The Latest + Greatest from Creative Services: October 2017

    In-between the candy and the costumes of October, we have worked with a range of clients on some not-so-spooky video and design projects for you to check out.

    Have an idea you’d like to work with us on? Contact us today!

     

    Video Production

     

    Celebrating 100 Years in Business

    Haley’s Metal Shop

     width=Founded in 1917, Haley’s Metal Shop is a trusted, 5th generation family business serving the greater Portland, ME community with premier residential and commercial HVAC services. To celebrate their 100-Year Anniversary, we created this video to honor this rare milestone.
    Watch the Video!

     

    The Future of Your Business is Data Centric

    Hitachi Vantara

     width= This video began as an event kickoff for Hitachi Data Services’ “Next2017” conference, but – thanks to a well-timed rebranding – blossomed into a bold mission statement to coincide with the launch of their new brand: Hitachi Vantara.
    See it Here!

     

    Helping Rent the Runway Navigate Market Challenges

    RSM US

     width= With complicated business and technology challenges at every corner, Rent the Runway relies on RSM to help make critical business decisions. Working together, they have built a cohesive team to help drive the technology and business success of Rent the Runway.
    Check it Out!

     

     

    Graphic + Web Design

     

    Instruction Card

    La Brea Bakery

     width= The Matter team was tasked with creating a “How To” Instruction Card for baking off par-baked breads by creating a layout that shows the different shading of bread. The team printed the card with a premium soft touch coating to elevate the look and feel.
    See the Card!

     

    Mobile Ecommerce Ebook

    ZMAGS

     width= Zmags tasked the Creative team with creating a custom Ebook explaining the importance of mobile content and how it can leverage their platform. The team used a clean layout with their branded color palette, “+” sign pattern and mobile tech mockups and photography.
    See the Full Ebook!

     

    Fill out the form below to schedule a free strategy call with our team.



     

  • The Latest + Greatest from Creative Services: September 2017

    The Latest + Greatest from Creative Services: September 2017

    Check out this month’s range of work from the creative team! On the video side, we’ve got a video shot in three locations across the USA, an interview with the inventor of the World Wide Web, and much more. On the design side, we’ve created brand new logos for North Shore Forward and a lookbook of HARMAN’s latest and greatest.

    Have an idea you’d like to work with us on? Contact us today!

     

    Video Production

     

    Choose Real with Honey

    Nature Nate’s

     width= This mixed-media video that helped commence Nature Nate’s huge National Honey Month Campaign was featured prominently on the campaign’s landing page as well as in SoMe campaigns. Notably, we also book-ended the month with an exclusive SMT straight from our studio this past week.
    Watch the Video!

     

    Brought To You By Our Neighbors

    SYLVANIA

     width= Recorded at three locations across the USA, this social media video shines light on the American factory workers, families and communities SYLVANIA supports.
    Check it Out!

     

    A Night Among Stars

    Mass TLC

     width= As part of their annual Awards Gala, the Massachusetts Technology Leadership Council (MassTLC) honors trailblazers in the industry. We produced four videos for the event; three profile videos honoring distinguished leaders and a high-energy kickoff video that set the tone for the night.
    See the Videos!

     

     

    Graphic + Web Design

     

    HARMAN Lookbook

    HARMAN

     width= As a part of an semi-annual project, the Matter team creates a lookbook that heroes the latest and greatest products, technology and attributes of the season. Each page has custom iconography, lifestyle photography and price points to inform bloggers and journalists.
    Explore the Lookbook!

     

    North Shore Forward Logo

    NSF

     width= The creative team worked closely with Healthy Gloucester Collaborative to create a new name and identity for the local non profit. The client wanted the mark to combine bright colors with a modern and bold design. The connected letters “NSF” are a nod to connecting the community together throughout the North Shore.
    Check out the Logo Process!

     

    Looking for more? Check out the rest of our portfolio!

  • The Latest + Greatest from Creative Services: August 2017

    The Latest + Greatest from Creative Services: August 2017

    As the summer comes to a close, we’d like to share a few video and design projects we’ve been working on recently. From overview homepage videos for Cadenza Innovation to animated GIFs for LEDVANCE’s new Apple HomeKit, the creative team has been quite busy.

    Have an idea you’d like to work with us on? Contact us today!

     

    Video Production

     

    Powering World-Leading Innovation

    Cadenza Innovation

     width= Though still a start-up, Cadenza is disrupting the clean energy paradigm with its innovative battery cell design. This overview video lives on Cadenza’s homepage and showcases the technology, culture and passionate “energy” of the company.
    Watch the Video!

     

    Employee Culture (Featuring Peter Cohan)

    Sailpoint

     width= By incorporating motion graphics into a simple “talking head” interview shot in our studio, the video team elevated this case study from noted Entrepreneur and author, Peter Cohan, into an engaging three-part series on Sailpoint’s keys to business success.
    See the Interview!

     

    Understanding Shurtape Lead to Success

    RSM US

     width= Like any middle-market company operating on a global scale, Shurtape’s challenges range from importing to innovation, from acquisitions to tax credits. RSM provides a variety of services to support Shurtape and enables the company to thrive and grow.
    Check it Out!

     

     

    Graphic + Web Design

     

    Digital Forum Ad

    Zmags

     width= Matter designed an ad for a tradeshow event that uses Zmags’ new brand elements with a bold, punchy headline to communicate “going beyond the creative limits” that the current user interfaces use. Using an isometric grid background pattern contrasts against the styled living room.
    See the Full Ad!

     

    Apple HomeKit Social GIFs

    LEDVANCE

     width= With the new Apple HomeKit technology that LEDVANCE now works with, the creative team designed social media posts to show the simplicity of changing lights with Siri’s voice commands. The design encompasses product photography, lighting vignettes and animation to fit in with Apple’s brand guidelines.
    Check out the GIFs!

     

    Infinio Booth Graphics

    Infinio

     width= Matter created an eye-catching design for Infinio’s tradeshow booth at the VM World Show, pushing their brand elements by bringing in background imagery to portray the speed of the product being showcased. The video team also worked to create a booth video for display at the event.
    See the Design!

     

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