Tag: marketing

HITMC 2019 Takeaways from Matter Health

For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »

Marketing Mojo: Insights from Myomo CMO Cliff Conneighton

Jesse Ciccone, VP and managing director at Matter recently spoke with Myomo CMO Cliff Conneighton to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Jesse Ciccone (JC): Tell us a little about yourself and about Myomo. Cliff Conneighton (CC): I’m Cliff Conneighton, I’m the Chief Marketing Officer for Myomo Inc. located in Cambridge… Read more »

Marketing Mojo: Insights from Buildium VP of Marketing, Michelle Burtchell

Jesse Ciccone, VP at Matter recently spoke with Buildium VP of Marketing, Michelle Burtchell to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Jesse Ciccone (JC): Michelle, tell us a little about yourself and Buildium. Michelle Burtchell (MB): I am the Vice President of Marketing at Buildium, a property management software company. I was… Read more »

6 Must-Do Strategies for Reaching Millennial Moms

While a lot of attention is often given to reaching the male demographic between the ages of 18 and 34, when it comes to many consumer brands, reaching Millennial Moms (those born between 1981 and 1996) is becoming a huge priority. As PR professionals, we’ve had to rethink how we approach our jobs as a result. Sure, it’s nice to get that glossy magazine hit, but… Read more »

Marketing Mojo: Insights from Evergage CMO Andy Zimmerman

Tim Hurley, EVP at Matter recently spoke with Evergage CMO Andy Zimmerman to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Tim Hurley (TH): Andy, tell us a little about yourself and a little about Evergage. Andy Zimmerman (AZ): I’m the CMO here at Evergage. I’ve been here about three and a half years… Read more »

5 Questions to Ask Yourself Before Joining Another Social Platform

Ten years ago, if your business wanted to have a presence on social media, there weren’t many places to go. What a difference one decade can make. Facebook now boasts the world’s largest user base and an incredibly sophisticated ads platform. Instagram passed 600 million users. Snapchat grew to attract 50 million daily active users in five years. Plus, there’s Twitter, Pinterest and LinkedIn, each of… Read more »

4 Ways Video Can Amplify Your Annual Event

It’s that time of year: you’re beginning to plan your company’s high-profile annual event that happens…well…annually. From location logistics to the run-of-show, invitations to the open bar – and even cementing this year’s sure-to-be-inspiring theme – there are many things to plan and consider. But what’s the best way to get the word out about your amazing event? And how do you keep the energy palpable… Read more »

Key Takeaways from the 2017 Health IT Marketing and PR Conference

I was fortunate enough to attend the annual Health IT Marketing and PR Conference or #HITMC (pronounced hit-mick) in Las Vegas. For those outside of the healthcare marketing and PR world, HITMC is a conference put on by one of the most successful and influential bloggers in the space, John Lynn, and his partner Shahid Shah, who is also a widely respected thought leader in the… Read more »

How to Create a Killer Branded Video

Go to any company website or log on to your favorite social platform and poke around for five seconds. I guarantee you will run into at least one branded video. We are seeing more videos than ever, and for good reason. According to Cisco’s VNI Forecast, video will account for 79% of internet traffic by 2020! I’m going to go out on a limb and assume… Read more »

Let’s Get Real About PR Measurement & ROI

The question of how to measure the ROI of PR (and social media and influencer relations…) is as old as the industry itself. But we have collectively and consistently failed to come up with “the answer” that rings true to believers and satisfies skeptics. (Yes, both do exist!) The reason we have failed isn’t because we are lazy or stupid or unwilling to be accountable. It’s… Read more »

Do LinkedIn’s New Profile Updates Matter for Brands & B2B Marketing?

By now, you’ve likely noticed things are changing on LinkedIn – big time. This is the largest update for the platform since its initial launch. Navigation is more streamlined, the search bar has been optimized, you’re receiving personalized suggestions to make your profile stand out, and more. These changes are designed to make the platform easier to use, and more attractive to the average user. Don’t… Read more »

Why Collaboration is Essential for Innovation in Boston – and PR

Boston has had quite the 2016, so far. Over the past six months, the city has experienced incredible milestones, further raising its notoriety as “The Hub” of innovation. Not only has Boston been ranked No. 1 among the top 25 startup hubs in the U.S. (over Silicon Valley, ask Sergey), it was named the future home of GE, witnessed Salesforce’s high-value acquisition of Demandware, and will… Read more »

The Difference Between PR and Marketing

Public relations professionals know it. Marketers know it. Beyond those folks, however, the difference between PR and marketing may well remain one of the world’s best-kept secrets… until now. While both share a common goal of attracting and retaining business, their approaches and roles differ greatly, yet are equally important to businesses of all sizes and industries. Further confusing matters is that these two functions usually… Read more »