• Matter Precision Expands Professional Services Portfolio, Driving Momentum for Brands Across Industries

    Matter Precision Expands Professional Services Portfolio, Driving Momentum for Brands Across Industries

    Agency’s specialist team adds and expands critical public relations and content work with several leading professional services organizations

    BOSTON, Jan. 29, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the expansion and momentum of Matter Precision’s professional services portfolio. From startups to mature organizations across insurance, legal, finance, real estate and consultancy services, the group has been amplifying brand messages, building executive visibility and earning top-tier media coverage for professional services brands for over a decade.

    “Matter has consistently had professional services companies on our client roster since our inception,” said Vanessa Taylor, general manager of Matter Precision. “Our relationships with these brands, some of which have been with us for many years, have given us a deep understanding of the interests and issues that impact them every day. Our work has served the needs of multiple verticals and business units at once, elevated their leaders’ unique perspectives, and given them tools to meet unexpected challenges – and we can’t wait to broaden this work in the coming year.”

    Matter Precision provides nimble, focused PR and content programs that are built to support business goals and maximize return on investment. In 2025 and beyond, the group will help professional services brands properly communicate about issues they and their clients are facing like an evolving regulatory environment, sustainability and DEI landscapes, continued workforce challenges, and responsible AI application.

    In January, the team has kicked off, expanded or continued impactful PR programs with notable brands in specialty insurance services, executive training, asset management and consultancies, including:

    “Matter has served as an extension of our team for more than 10 years, amplifying our media relations efforts,” said Peter Hirst, senior associate dean at MIT Sloan Executive Education. “They have secured significant media opportunities and coverage for our faculty, which has helped drive brand awareness of our executive leadership programs.” 

    Through highly effective media relations, thought leadership development, content development and complementary services like search engine marketing, Matter Precision continues to strengthen its strategic work in the professional services market, telling unique partner and customer stories, while driving measurable results.  

    To learn more about Matter Precision’s focused communications offerings, click here.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Matter’s Survey and Market Report Management Drives Brand Momentum with High-Impact Content

    Matter’s Survey and Market Report Management Drives Brand Momentum with High-Impact Content

    Agency’s expertise developing proprietary surveys and market reports gives companies impactful, multi-purpose assets that enhance credibility, build trust with media and expand market presence

    BOSTON, Nov. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence through expertly managed, research-driven initiatives. Matter provides clients with comprehensive project management, from concept development through to data collection, analysis, and content creation. As a result, brands develop high-quality data that generates insightful, multi-purpose assets, which amplify their voice in competitive landscapes and build essential trust with media and consumers alike.

    Over the past year, Matter has seen unprecedented demand for its survey and market report management, with companies increasingly prioritizing data-driven insights to engage audiences and earn media coverage. By managing each phase, Matter enables brands to create valuable, authentic narratives rooted in real-world data, establishing themselves as industry leaders. With a client roster spanning technology, healthcare, finance and consumer goods, Matter leverages years of cross-industry expertise to produce research-backed content that resonates with target audiences and positions brands as trusted thought leaders.

    Research-Backed Content with Multi-Purpose Impact

    Matter’s survey and market report management stands out by delivering robust, reusable assets that feed into various content streams, including blog posts, social media, white papers, case studies, infographics, and press releases. This strategic approach not only supports short-term PR and marketing objectives but also sustains long-term engagement with stakeholders.

    “When brands commit to investing in data-driven research, they’re able to provide real value to their customers and media contacts through credible insights that reflect their target market’s needs,” said Mandy Mladenoff, President of Matter. “Our team’s deep understanding of industry dynamics and media trends allows us to craft surveys and market reports that speak to key issues, providing clients with a powerful tool to build influence and foster enduring media relationships.”

    Matter’s services go beyond the research itself by focusing on end-to-end management, creating seamless collaboration between brand teams, research firms, and content creators. The agency’s project managers oversee all aspects, from initial topic selection and survey design to data analysis and content development, ensuring that each client receives tailored assets that aligns with their unique goals and market positioning.

    Increased Market Presence and Media Trust

    The media landscape has become increasingly challenging to navigate, with journalists and readers expecting information that is both newsworthy and data-backed. Matter’s survey and market report management allows brands to confidently approach media with evidence-based narratives that resonate. By conducting proprietary research that speaks to pressing industry issues, brands can showcase their expertise and build a strong market presence.

    For more information about Matter’s survey and market report management services, please contact [email protected].

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter
    Greg Amaral
    [email protected]
    www.matternow.com

    Matter

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  • Matter Grows Consumer PR Client Base with New Brands and Extended Programs

    Matter Grows Consumer PR Client Base with New Brands and Extended Programs

    Agency’s Consumer PR Team Continues to Support Successful B2C Product Launches, National Partnerships and Local Market Outreach with Mix of 360-degree Media Relations, Influencer Activations and Creative Events.

    BOSTON, June 11 , 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted by the addition of new clients as well as program extensions with existing clients from successful partnerships. Designing and executing programs focused on earned media, influencer relations, events and sampling, Matter continues to elevate consumer brand stories across retail and consumer packaged goods (CPG), food and beverage, health and wellness, sporting goods, consumer tech and beyond.

    “Engaging with today’s diverse, digitally-savvy consumers requires brands to rethink traditional marketing approaches and be nimbler in their communications” said Matt Mendolera-Schamann, Executive Vice President, Consumer PR, and Leader of Diversity and Inclusion at Matter. “For over two decades, we have developed customized and ambitious activations that drive awareness and sales for B2C brands, helping them reshape perceptions with key stakeholders. As we continue to grow our consumer practice, we are not only excited about the new brands enlisting our expertise, but very proud of the longstanding partnerships that result from our top-notch client service.”

    The following companies are a sampling of B2C clients who have recently partnered with Matter to elevate their communications and marketing programs:

    • Exergen, a leading manufacturer of thermometers and maker of the most accurate thermometer on the market that’s become the go-to choice for medical professionals and top hospitals across the country, brought Matter on board to support its new marketing goals throughout the most recent cold and flu season. Following successful media and influencer campaigns as well as an organic social strategy launch, Matter and Exergen recently extended the partnership to help with communications and content programs, as well as new product launches.
    • Performance Golf is a leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. Matter is working with Performance Golf to drive broader awareness among key athlete and consumer segments and support its growth goals throughout the U.S.
    • Pinemelon, a trailblazing online grocery platform headquartered in Denver, Colorado, on a mission to redefine grocery shopping. Pinemelon tapped Matter recently to help support its expansion into Boulder, and to tell stories about the local farmers, community commitments and other unique differentiators that set their offering apart from competing food services.
    • Segway-Ninebot, the global leader in micromobility and robotics technology, relied on Matter to successfully launch a wide assortment of groundbreaking transportation products, including next-generation scooters and e-bikes, as well as home technology products at CES 2024 and beyond. The Matter team assisted in planning, coordination, and development of the brand’s newest batch of product launches, as well as securing hundreds of press placements and product reviews at and following the show. Matter continues to support Segway with various projects, helping drive consumer and influencer awareness and sales for their innovative new launches.

    “From my positive experience with Matter at my previous company, I knew they were capable of handling a variety of our marketing needs while being seamless collaborators with the other agencies we work with,” said Rich Blumenthal, Director of Sales & Marketing, North America for Exergen Corporation. “Working with them during our busiest season this past year to elevate our brand marketing, I was once again impressed by their creativity and honest feedback about what’s working or where we might want to try something new. Based on the great results, it was an easy decision to extend our relationship, as we see Matter as an extension of our internal team, who we can go to for counsel and creative ideas on just about anything.”

    To learn more about Matter’s consumer PR team and client work, please visit the Consumer page on Matter’s website. Companies looking to include Matter in any open or future Request for Proposals (RFPs) or explore a potential partnership are encouraged to contact Matter to receive a custom program quote.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter Communications

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

    Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

    Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good  

    BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business drivers, in sustainability/Greentech and nonprofit categories. The concerted efforts of the team represent the agency’s commitment to serving the missions of brands that actively seek to improve communities, causes and the environment of the world around us.

    “As a startup meeting the critical industry need for a circular supply chain for rare earth metals, we sought a partner who could engrain themselves in our business and drive immediate impact,” said Ahmad Ghahreman, CEO and co-founder of Cyclic Materials. “We see the Precision team at Matter as an extension of our internal team, helping to elevate our company in key trade, business and regional media. As we continue our growth, Matter’s work will be vital to crafting a media narrative about our important role in meeting the demands of the global clean energy transition.”

    Matter’s Precision group combines Matter’s larger agency expertise with focused, highly customized PR programs that elevate brand stories through thought leadership, newsjacking/rapid response pitching, strategic content, speaking and award programs, crisis communications counsel, and more.

    “Effective communication is key to achieving our mission of accelerating economic and social impact in communities nationwide through inclusive entrepreneurship,” said Julie Smith, CMO of Entrepreneurship for All (E for All). “With Matter by our side as a strategic advisor over the last three years – leveraging their strong media relationships and tenacious team of PR pros – we have been able to educate the public, create awareness and foster a deep understanding of the challenges entrepreneurs today are facing.”

    In 2024, the group has continued support for many tenured clients, including Quantis – a leading environmental sustainability consultancy – and Entrepreneurship for All (E for All)  – a nonprofit that partners with communities nationwide to help under-represented individuals successfully start and grow their businesses. Precision has also recently added extraordinary sustainability, Greentech and nonprofit organizations to its roster, like:

    • Cyclic Materials, an advanced metals recycling company building a circular supply chain for rare earth elements and other critical metals
    • Power Factors, a SaaS provider fighting climate change with code by developing groundbreaking software to accelerate the global energy transition
    • RefugePoint, a nonprofit organization that partners with refugees to access life-changing solutions like self-reliance and resettlement
    • Warriors & Quiet Waters, a veterans service organization and nonprofit organization serving post-9/11 combat veterans and their loved ones

    “Matter has a long history of supporting companies and organizations with powerful missions, and to lean even further into that idea is a real thrill,” said Vanessa Taylor, general manager for Precision. “We’ve entered an era when positive societal impact is expected, not just hoped for, and to be able to provide quality PR and content programs to these brands – which are frequently working with limited resources and need to maximize every dollar – is a tremendous motivator for our team. This is why Precision was built!”

    To learn more about Matter’s Precision group, please visit the Matter Precision Page.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Matter Names Jonathan Tress VP of Integrated Media, Helping Brands Hit Key Marketing Metrics Through Integrated Media Programs

    Matter Names Jonathan Tress VP of Integrated Media, Helping Brands Hit Key Marketing Metrics Through Integrated Media Programs

    Agency’s Integrated Media Team Helps Brands Deliver Results with Media Buying, SEO + SEM, Social Media, Account Based Marketing and More.

    BOSTON, Jan. 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced that Jonathan Tress will lead the newly formed media group. Under Tress’ leadership, the team customizes media strategies – leveraging a mix of media buying, search engine marketing, social media, lead gen and more – to help amplify and ensure results for clients based on their business goals.

    Matter’s media team has seen substantial growth over the past year as demand for integrated media programs – leveraging broad-ranging tactics from digital to traditional media – has increased. The team has added new clients across key industries including healthcare, technology, consumer and retail, which have enjoyed continued success in meeting their marketing and business goals through integrated media programs.

    “Matter’s paid media team has consistently delivered positive performance to our marketing program. Their specialized expertise in areas such as account-based marketing, social media, and search engine marketing ensure that we remain competitive in these business-critical domains.”

    Ashlye Bradford, Marketing Director, Parsec

    Tress is an accomplished marketing leader with over 20 years of proven success delivering innovative brand moments, implementing modernized marketing approaches and executing paid media strategies that expand bottom-line results. Before joining Matter, he worked on notable ad campaigns for household brands including IKEA, Burger King, Miller Lite and Domino’s Pizza.

    “Jonathan’s leadership and expertise has been instrumental in helping ensure clients meet their marketing goals,” said Mandy Mladenoff, President of Matter. “We’re seeing companies expand the use of integrated media strategies within their marketing mixes to deliver on these critical revenue and marketing goals. Our clients operate in highly competitive spaces with narrowing margins and media programs help ensure they remain market leaders.”

    To learn more about Matter’s integrated media services and proven results, visit Matter’s Media Services page.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros

    Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros

    You May Live to See AI-generated Costumes Beyond Your Comprehension

    Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever seen. And we’re doing it with the help of our newfound friend: AI.

    Social Media Manager

    The social media manager: internet extraordinaire, queen of the meme, master of the metaverse. From managing communities and posting schedules to helping develop posts, graphics, reels and more, these social media magnates really can do it all.

    “To be a successful social media manager, you’re constantly watching what’s changing and what’s trending across multiple platforms,” says Jessica Boff, social media director at Matter. “To really help your clients reach and resonate with their audiences, you need to wear a lot of hats.”

    “A lot of hats.” Now, that sounds like a good place to start for our social media manager costume! Let’s see how AI handles that:

    Well, looks like your local haberdasher is going to be very happy with you.

    Video Producer

    Our super-talented video team has some amazing producers. But nailing down exactly what they do proved a little challenging — there was so much ground to cover!

    “Our video producers primarily oversee preproduction and production of our clients’ video projects,” says Colter Beote, Director of Operations + Client Relations. “They’re doing everything from crafting the production outline and schedule; hiring freelancers like hair stylists; coordinating huge teams via emails; and much, much more. Some are maintaining equipment rental budgets; others are setting up lights and capturing b-roll.”

    The AI was having trouble with the idea of “video producer” so we tried “camera person” and the results certainly gave us the vertigo effect.

    So, without further ado: Lights, camera, AI!

    Account Executive

    Matter’s PR account executives handle more work than you can shake a witch’s broom at — everything from crafting press releases and running social campaigns to pitching journalists and ensuring our clients’ names are making waves.

    “They’re scanning the news and social channels, they’re interacting with journalists and acting as the primary media driver on each account,” says Zoe Cushman, Account Manager at Matter. “If it needs to get done, they’re the ones stepping up to do it. They’re really the worker bees of our teams.”

    We liked the idea of a “worker bee” — maybe a nice, cute bee costume in a Matter hoodie. Let’s see what the AI came up with!

    Well, like our AEs, this costume is certainly bzzzy.

    Designer

    Stunning creations: from our creative designers’ minds onto the websites, brochures, advertisements and social posts you see every day. We thought this one would be a lot of fun for the AI – maybe a paint-splattered smock, a beret and a laptop repurposed as a palette. But the AI refused to render any costume, stating if designers think they’re so creative, they can design a concept themselves.

    Account Manager

    At Matter, we have account managers on both our PR and integrated marketing client teams. These folks act as the lead liaison between their clients and the broader team, helping to make sure a variety of day-to-day campaigns and initiatives are driving results — from organizing a product debut event with a livestream component to launching a company rebrand with an interactive landing page to delivering key reporting metrics and media analytics that keep brands on top of the competition.

    “They really need to understand their clients, their teams and the tactics that will help them all achieve their goals,” said Julianna Sheridan, Account Director on our Precision team. “They’re the captains of the strategy ship.”

    A ship captain costume — now who doesn’t love a good Blackbeard of Captain Morgan getup? Let’s plug in “captain of strategy ship” into the AI and see what comes out.

    Avast ye mateys! Let’s see what other costumes we can conjure up from Davey Jones Locker — err the AI.

    Writers

    In our unbiased opinion, writers are the most important people at Matter — better yet, at any agency. Maybe even throughout modern society. (Editor’s note: this is highly biased.) We refused to write an AI costume prompt for “writers,” because we’re not about to let some robot take our job making jokes creating content for your consumption. So, we told the AI to go start singing Daisy Bell. It spat back an image of a person dressed as a coffee mug holding a pile of half-started novels. Touché.

    New Employee

    Truly the scariest thing we could think of being was a new employee. From meeting new people to learning new tools to trying out that new coffee spot everyone raves about, there are frights around every corner and within every meeting alert! But how did the AI think we should dress up as these fresh-faced cherubs?

    In retrospect, using “cherub” as a prompt may have been a mistake.

    Matter is always testing how emerging technologies advance our capabilities to better support our partners — you don’t get to work with the awesome clients we do by being luddites. Currently, we’re using the AI capabilities offered by Microsoft Office 365, Google Drive and Adobe Creative Cloud to support day-to-day drafting, design, reporting and more. Our teams also make use of numerous tools available online, leveraging generative AI, machine learning, natural language processing and other AI tools to refine prose and streamline research, edit copy, summarize video and audio recordings and draft press releases.

    However, we recognize the irreplaceable value of our people’s ingenuity, intuition and creativity. Just because we have an AI tool that could create a Halloween costume for account managers doesn’t mean we should. From the 64,000-year-old pictographs in Maltravieso cave to the video team’s June Jorts newsletter illustrations, humanity’s artistry and creativity are our defining traits. Art immediately conjures a sense of universal humanity whenever and wherever we see it. Whereas AI art struggles to replicate that human touch and instead throttles us uncomfortably into the Uncanny Valley.

    And for that reason, we will continue to rely on our people’s innate creativity to elevate our clients’ brands. As our relationship with AI evolves, we will share updates with our partners. But rest assured, HAL won’t be whipping up any design assets for you any time soon.

    If you need creative support or simply want to talk about the nightmares you’re having after seeing our AI Halloween costumes, reach out below! 

    Rory Nolan

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  • Media on the Move: August 2023

    Media on the Move: August 2023

    With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities.

    BBC News

    Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political producer, Washington producer, political correspondent and global affairs correspondent at the outlet.

    Endpoints

    Lydia Ramsey Pflanzer is now deputy editor at Endpoints, focused on biotech and health-tech news. She was previously senior editor of the healthcare section of Business Insider.

    Fierce Healthcare

    Annie Burky, healthcare and technology writer, will now contribute as a freelancer as she is taking on a reduced role (i.e., less bandwidth) and reporting to Heather Landi. She covers telemedicine, digital health tools and their regulation and how technology is changing the nature of healthcare.

    Noah Tong joins as a staff writer, where he’ll primarily be covering health payers. Tong most recently worked for the Corridor Business Journal covering medical startups, local government meetings and economic development.

    Industry Dive

    Susanna Vogel joins as a reporter covering healthcare with a focus on staffing and labor. She joins the outlet from Morning Brew, where she was an HR reporter for nearly two years.

    The Messenger

    Mansur Shaheen has joins as a health news editor. Previously, he served as a deputy health editor at Daily Mail’s U.S. Health Desk and as a health policy reporter at State of Reform.

    Modern Healthcare

    The publication is seeking a deputy director to work alongside the newsroom team to shape the direction of Modern Healthcare’s day-to-day coverage, including breaking news, features and analysis.

    The Telegraph

    Michael Searles joins as a health correspondent covering healthcare news and telemedicine. Previously, Searles was a sports and business reporter at MailOnline and has freelanced for The Times, Daily Express, Esquire and Grazia.

    Harriet Barber, global health reporter, departs to pursue freelance work. Joining in 2018 as a newsletter writer and editor, Barber covered breaking news, human rights, violence against women and extreme poverty.

    The Washington Post

    Susan Levine becomes Deputy Editor after 22 years. Her previous positions at The Post include metro reporter and special projects reporter at the national desk covering news around health, science, environment, aging and breaking news.

    Matter

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  • Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

    Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

    Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress

    BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy® Awards are dedicated to advancing the arts and sciences of television, fostering creative leadership in the industry, and encouraging excellence in artistic, educational, cultural, and technical progress.

    This year, Matter’s Gusto team captured two Regional Emmy® Awards in the Graphic Arts category, including:

    GRAPHIC ARTS – MOTION GRAPHICS

    NEVY’s In Wonderland, 10 Mad Years

    • Tanya Mikheyeva, Motion Graphics Designer/Artist/Animator
    • Joey Sullivan, Motion Graphics Designer/Artist/Animator    
    • Joe Skoniecki, Motion Graphics Designer/Artist/Animator    
    • Sarah Delahunty, Motion Graphics Designer/Artist/Animator    
    • Kyle Faneuff, Motion Graphics Designer/Artist/Animator

    GRAPHIC ARTS – ART DIRECTION

    NEVY’s in Wonderland, 10 Mad Years

    • Nicole Bedard, Art Director

    “We always always bring a spirit of creativity and artistic professionalism to our clients’ programs which has set us apart from other agencies over the years,” said Scott Signore, Principal and CEO of Matter. “Receiving this recognition from an awards program as prestigious as the Boston/New England Emmy® Awards is beyond gratifying and validating for Matter and our amazingly talented Gusto team.”

    The two Graphic Arts award wins mark the Gusto team’s first and only submissions into the Boston/New England Emmy® Awards competition, winning a remarkable two-for-two on behalf of their work for the New England Venture Capital Association’s 2022 NEVY Awards.

    The NEVY Awards are New England’s premier celebration of the venture ecosystem. Attended by 1000+ of the region’s top innovators, investors, and companies, the NEVYs embraces the vibe of the local innovation community: fast-paced, eccentric, colorful, and unapologetic. 2022 marked “10 Mad Years” of the celebration and took attendees down “the rabbit hole” of past achievements while providing an immersive experience through re-imagined iconic Boston landmarks with characters inspired by Alice in Wonderland.

    The Gusto team defined the look of the event with a logo design, color palette and typography choices. Impressionist character and illustrative set design put a modern twist on a storyboard classic. These decisions directed all visual aspects of the show – registration page, printed posters, banners and playing cards, animated video open, awards intros and winner graphics, transitions, and lower thirds.

    Check out Gusto’s award-winning work with the New England Venture Capital Association.

    Learn more about working with Matter’s Gusto team by reaching out today.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Matter Wins Four Awards at the 55th Annual Bell Ringer Award Ceremony

    Matter Wins Four Awards at the 55th Annual Bell Ringer Award Ceremony

    Honored by the PR Club for the “Best of the Best” in Public Relations, Communications and Marketing Industries Around New England

    BOSTON, June 13, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is proud to announce it has won four Bell Ringer Awards for exemplary work across consumer, healthcare and individual professional categories. Each year, the PR Club hosts the Bell Ringer Awards Ceremony to celebrate the outstanding work done in New England by the PR, communications and marketing professionals in the region.

    This year, Matter captured four Bell Ringer Awards across multiple categories, including:

    • Silver Bell – Consumer Industry Campaign, “CVS Health: Taking the Stigma Out of Home Health Care Products”
    • Bronze Bell – Executive Thought Leadership Campaign, “Elevating DexCare CEO Derek Streat as a Thought Leader Through Healthcare’s Challenges
    • Bronze Bell – Series of Media Placements, “Evenflo Wins Parents ‘Best of Award,’ Featured on TODAY”
    • Striker Award – Industry Newcomer, Simone Migliori, Account Executive, Matter

    “Our teams put forth tremendous efforts to provide the highest level of service and results for our clients, so it brings me great joy to see their hard work recognized by our industry peers,” said Scott Signore, Principal and CEO of Matter. “I couldn’t be prouder of this year’s winners and all of our teams for continuing to make Matter the world-class agency it is.”

    The four award wins mark another memorable Bell Ringer Awards ceremony for Matter, showcasing its successful campaigns across thought leadership content, influencers, media relations and more, as well as a proud moment for Simone Migliori, Matter Precision Account Executive who earned the event’s prestigious Striker Award. The Striker Award recognizes the practitioner who demonstrates an early passion for public relations, a dedication to their career and a superior work ethic.

    “Winning a Bell Ringer Award signifies one of the highest levels of achievements for New England communicators,” said Sofia Giovannello, PR Club president and managing supervisor of Methods+Mastery. “Year after year, we see incredible work reflected in the quality of entries. On behalf of everyone at PR Club, we congratulate all the winners!”

    With 250+ professionals across offices in Boston and Newburyport, MA, Rochester, NY, Providence, RI, Dallas, TX, and Denver, CO, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.

    About Matter Communications

    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    About PR Club

    Founded in 1948, PR Club (formerly the Publicity Club of New England) strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions, and marketing. Get additional information about monthly PR Club programs, social and networking events, the “Bell Ringer” blog, and the Bell Ringer Awards Ceremony at www.PRClub.org. Follow them on Twitter @PRClubofNE.

    About the Bell Ringer Awards

    The Bell Ringer Awards recognize public relations and communications work that demonstrates excellence in creative planning and superior execution to achieve a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program, now in its 55th year, celebrates the extraordinary work of the region’s communications professionals.

    Contact

    Matter

    Greg Amaral

    [email protected]

    www.matternow.com

    Matter

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  • Matter Booms In B2B Tech: Adds Eight New Client Partners

    Matter Booms In B2B Tech: Adds Eight New Client Partners

    Integrated Agency’s B2B Technology Team Helps Brands Successfully Navigate Evolving Buyer Behaviors and Preferences

    BOSTON, March 14, 2023 — Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results — today announced continued momentum in the B2B technology space highlighted by eight key additions to an extensive client roster across the enterprise technology spectrum.

    B2B buyer preferences are increasingly shifting toward digital-centric, B2C-like customer experiences. Gartner’s annual Future of Sales Report forecasts that by 2025, 80% of B2B sales interactions will occur on digital or self-service channels. With proven expertise in the consumer PR and marketing realm, Matter is uniquely positioned to align its B2B technology services with this evolution – blending traditional B2C practices like influencer programs and virtual storytelling into targeted campaigns that appeal to a new breed of B2B buyers.    

    “B2B technology is a complex industry, and brands need an agency partner with a deep understanding of this space to reach their unique audiences,” said Mandy Mladenoff, President of Matter. “With B2B buyer behaviors constantly shifting, our client partners rely on our expertise to help them craft strategies based on the nuances of their business to build brand awareness and drive sales.”

    Matter’s B2B technology experience continues to expand across a diverse range of verticals, including Manufacturing and Supply Chain Tech, GreenTech, MarTech, FinTech, Cybersecurity, Data & Analytics, and more. Leveraging integrated programs that fuse PR, marketing and creative services, the agency’s new B2B technology clients include:

    • Camston Wrather – which has opened the most carbon friendly electronics recycling plant in the world producing precious minerals and metals.
    • DAT iQ – a cloud-based data analysis solution for freight Brokers and Shippers from DAT Freight & Analytics.
    • FloQast – a provider of accounting workflow automation created by accountants for accountants.
    • Lattice Semiconductor – the low-power programmable leader in semiconductors.
    • Magnit – a pioneer in contingent workforce management.
    • Parsec Automation – a best-in-class manufacturing operations management software application and solution platform.
    • Pison – a leading developer of touchless gesture control technology. 
    • Veritas Technologies – a leader in multi-cloud data management.

    For more information about Matter’s B2B technology experience, view our case studies.

    With over 250 professionals across offices in Boston and Newburyport, MA, Rochester, NY, Providence, RI, Pittsburgh, PA, Dallas, TX, Denver, CO, and Portland, OR, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work. 

    About Matter Communications
    Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with eight offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

    Contact
    Matter
    Greg Amaral
    [email protected]
    www.matternow.com

    Matter

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