Our hometown newspaper, the Newburyport Daily News, was kind enough to include information about our continued growth and success in yesterday’s edition, pointing to our recent announcement that we’ve doubled our office space in Newburyport and Providence and are looking to add more incredible PR professionals to our team. (more…)
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(I’ll) Never Walk Alone
In November 2006, I came to my first in-person interview at Matter in a state of high excitement: not only had a preliminary phone interview led me to believe that I had found my dream PR agency, but it was the first time I’d donned heels and lipstick in over a month. My husband and I had welcomed our son to the world in late September, and I was in that stage of near-delirium produced by lack of sleep combined with incredible responsibility and commensurate happiness that any parents reading this will find familiar. (more…)
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PMA or bust … or just a bust?
The Photo Marketing Association conference and trade show kicks off next Friday and, like everyone else in the industry who will be in attendance, I’m eager to see how things pan out. Much has been said about the success of the show and the future of this event since last fall, when Canon announced that it would not be exhibiting and several companies followed suit. (more…)
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Merry metrics
This time of year is brutal.
We’ve hit Reality Check Season here at Matter. In addition to the regular, end-of-year PR stresses of chasing reporters and stories, staying on top of the latest holiday trends, and planning for the New Year ahead, we fine PR pros subject ourselves to something called metrics. (more…)
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Be prepared: not just a good motto for Boy Scouts…
As a former Boy Scout (okay, full disclosure: I lasted maybe one year…), the importance of “being prepared” was hammered into my head quite a bit when I was growing up. Honestly, it’s still probably one of the best pieces of advice anyone’s ever given me in life. Especially in PR, preparation is everything. (more…)
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Finding a happy medium between social media and traditional press releases
“Die! Press Release! Die! Die! Die!”
That headline from Tom Foremski’s story in Silicon Valley Watcher in February of 2006 was my first introduction to social media press releases (SMPRs). It’s been three years since I came across that piece and I’m still not sure traditional news releases are completely dead. (more…)
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Matter Communications Strengthens Management Team in Response to Continued Growth
Newburyport, Mass. – Matter Communications, Inc., a full-service public relations and marketing communications agency specializing in technology and business-to-business markets, today announced that the company has addressed its continued rapid growth by promoting several management-level professionals to senior positions. Patty Barry, formerly senior vice president was named agency principal. Colleen Sheehan was promoted from vice president to senior vice president. Andy Meltzer was promoted from director to vice president.
“These well-deserved promotions recognize the accomplishments of each individual, and are directly aligned with our operating philosophy – to service client accounts with teams led by experienced senior-level professionals who contribute both strategically and tactically to program success,” said Scott Signore, Matter Communications principal. “This approach not only delivers outstanding results, it fuels our company’s success. Patty, Colleen and Andy help their clients achieve business and communications objectives, while also making significant contributions toward sustained agency growth. They are among the very best in the business.”
Currently experiencing a growth trajectory that includes many new clients and an expanding team of PR practitioners, Matter Communications offers strategic and tactical know-how informed by years of experience on both sides of the client/agency relationship. In addition, the company has created a positive, learning-oriented work environment with minimal staff turnover, resulting in a higher degree of knowledgeable client service. The people whose achievements have been recognized with promotions are:
Patty Barry – A founder of Matter Communications, Patty has held senior positions at some of the world’s most respected public relations agencies, including Golin/Harris International, Hill & Knowlton, FitzGerald Communications and The Weber Group (now Weber Shandwick). She has worked closely with large and small clients in a wide range of industries, from enterprise hardware and software to consumer electronics. Patty’s strategic counsel on client messaging, product launches and media relations has helped drive communications success for such companies as Compaq, Texas Instruments, Bekaert, SAS Institute, Sybase Inc. and others.
Colleen Sheehan – With more than 10 years of experience, Colleen was also a founding employee of Matter Communications. She leverages her expertise as a key driver of brand- building programs for major consumer electronics and high-tech brands to provide outstanding results. Colleen has been a recipient of the PR industry’s prestigious Bell Ringer Award.
Andy Meltzer – Before joining Matter in 2004, Andy served as account director for Stauch Vetromile and Mitchell (SVM), a full-service PR and marketing agency in East Providence, RI, and FitzGerald Communications, a Boston-based high-tech public relations agency that is part of the Omnicom group of companies. In addition to his many client-related activities, Andy currently manages the Matter Communications Providence office.
As evidenced by these internal advancements, Matter maintains a commitment to two guiding principles: clients for life and employees for life. Matter’s PR services include company/product launches, product reviews, analyst and media relations, crisis communications and thought leadership campaigns. Marketing communications services include collateral design and production, direct marketing campaigns, website development and corporate branding programs.
For more information, please go to www.matternow.com.