Here at Matter, we talk with national and regional business reporters every day, and they share with us the type of person and company they are interested in covering. Several commonalities are emerging from these conversations in 2018. Here’s how to attract and secure positive media coverage for you and your company this year, based on input and feedback from our nation’s top journalists: Strive for… Read more »
Augment Branded Channels Populate your company blog with announcements, alerts and excerpts from positive news pieces Quotes and excerpts can also be turned into simple graphics for your website and social channels (hint: positive reviews/coverage makes for excellent sponsored social posts) Have your spokesperson publish your bylines and op-eds on LinkedIn Pulse, which delivers your content to a significant audience (just be sure to note… Read more »
In recent weeks, we continue to see publications announcing redesigns or changes in production. This is likely due to the cost of printing and a continued move to digital for most readers, but the changes are significant. Notably, Cooking Light, owned by Time Inc., and Men’s Fitness, owned by American Media Inc., both announced they will undergo noticeable changes within the coming months. Bloomberg News: Doni… Read more »
In recent weeks, we see the continued trend of shrinking newsrooms. Notable publications like the LA Times and Barron’s lost key members of their staffs for unannounced reasons, and a handful of outlets are paring down their reporting staff and instead relying more heavily on editors to develop content. This type of downsizing is not new to the media industry, but it does continue to stress… Read more »
As reporter shakeups continue, we also are starting to see a trend in publications streamlining their areas of focus. Likely due to smaller editorial staffs, major outlets are paring down their lists of series, columns and blogs and are instead focusing largely on breaking news and company stories. Here’s a look at what media moves were made recently: Bloomberg News: Sarah Kopit is promoted to managing… Read more »
We continue to see major shakeups going on across the media, but specifically among business press. This past week was marked by significant layoffs at both Huffington Post and Time Inc. These announcements come just weeks after IDG reported a total overhaul following its acquisition, and we do not expect the trend to stop here. Keep an eye out for a continually changing media landscape in… Read more »
Newsjacking is the art and science of injecting your ideas (or your client’s) into a breaking news story to obtain media coverage and ultimately elevate the brand. Since most clients aren’t wired with a journalist’s brain, it’s our job as PR pros to make those connections and advise clients appropriately. By newsjacking, PR teams can catapult their client into the forefront of trending conversations that are… Read more »
With technology rapidly changing the media landscape, journalists are constantly moving to not only other publications and beats, but also to in-house content gigs. As public relations professionals, it is imperative we are always up to speed on the latest media moves to best serve our clients. We’ve round up some of the most significant reporter moves relevant to our clients’ industries below and hope to… Read more »
Almost any brand can benefit from great PR, but not every brand is ready for media relations. Earned media is part of a much larger PR picture, and a solid, strategic foundation can make all the difference when it’s time to step into the public eye especially for early-stage companies. Here’s a few effective media relations strategies to deploy before the first pitch goes out the… Read more »
Picking a PR agency is a big decision, particularly for those that may have had sub-optimal experiences in the past or who have never run an agency search. Even experienced agency shoppers can find the process challenging. Let’s face it, you are making a major investment, which will immediately and directly impact your overall marketing budget – not to mention the future of your business. Having… Read more »
A good chunk of a PR pro’s day consists of finding creative ways to get a client’s story out there. Obtaining killer press coverage without a steady stream of company news is one of the biggest – and most exciting – challenges we face. But every-so-often, things just happen. All of a sudden you’re not creating the news, you’re typing and dialing like a mad-person reacting… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. Our daily tasks can end up working like blinders. While we plow through our tactics with dazzling aplomb, we can sometimes lose sight of the big picture – a big picture that demands… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. As media platforms evolve, public relations is tasked with a continuously growing list of promotional activity. What hasn’t changed, however, is our core responsibility: media relations. Regardless of our individual specialties, it is… Read more »
