Tag: messaging

Effective Media Relations Begins Before You Pitch

Almost any brand can benefit from great PR, but not every brand is ready for media relations. Earned media is part of a much larger PR picture, and a solid, strategic foundation can make all the difference when it’s time to step into the public eye especially for early-stage companies. Here’s a few effective media relations strategies to deploy before the first pitch goes out the… Read more »

Startup Guide: How to Write Vision and Mission Statements

Writing a Vision Statement: The Why To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online – Amazon Unleashing the power of innovation and collaboration to create cutting-edge security solutions that will empower you to bring your business into the modern era of interconnectivity. – Sectigo To create the most compelling car company of the 21st century by… Read more »

With Great Power: How Hard Questions Improve Brands & Products

I recently read Motherboard’s article on the wave of destruction our increasingly networked lives could usher in. It got me thinking about responsibility – where it begins, where it ends, and which individuals and companies should endeavor to carry the most weight. No matter how novel our ‘smart’ devices may be, they are all contributors to an expanding web; how confident can users be that all… Read more »