So you’ve decided your business needs PR. That’s fantastic news, as maintaining great momentum in the media has never been more important, and recognizing that you need a better way to relate to your partners, customers or stakeholders puts you firmly ahead of the pack. Unfortunately, even the most forward-thinking brand managers can fall victim to false assumptions about PR and how it should be measured…. Read more »
Whenever I tend to get philosophical about the current media landscape (in my case, mainly as it pertains to video content), I’m reminded of perhaps the most oft-quoted, yet undeniably true, maxim that I’ve ever heard regarding media creation: “Nobody knows anything.” This quote is from multi-Oscar-winning screenwriter William Goldman, speaking in particular about the business of Hollywood (if you have a chance, watch this fascinating… Read more »
From REELSEO: According to new research, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment.
This time of year is brutal. We’ve hit Reality Check Season here at Matter. In addition to the regular, end-of-year PR stresses of chasing reporters and stories, staying on top of the latest holiday trends, and planning for the New Year ahead, we fine PR pros subject ourselves to something called metrics.
This morning a group of us met with our client for a quarterly planning meeting. Four times a year, we get together and sit at a table to recap recent successes, challenges and plans for the next three months. It’s an efficient process and one that keeps us focused on what we need to achieve to get to where we want to be at the end… Read more »