Tag: multimedia

Three Takeaways for Businesses to Succeed with Video in 2017

Vidyard, a video platform that helps businesses host, manage and analyze their video content, just released their 2017 Video in Business Benchmarking report. These findings are based on “first-party data collected from the Vidyard video platform from more than 500 businesses and over 600 million video streams within the last twelve months.” For those decision makers and digital marketers looking to move the needle with video… Read more »

Lights! Camera! PR!

Last month Cisco released a study forecasting that video will overtake 90 percent of consumer IP traffic and 64 percent of mobile IP traffic by 2013. While the company’s $590 million acquisition of Flip Video in March likely colored their findings, the increasing popularity of video cannot be denied. As a PR guy well-educated in the declining readership of print media, this report got me thinking… Read more »