Tag: music

4 Reasons Why Digital Video Will Win The Decade

Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »

How Brand Videos are Like Your Favorite Song

Producing a successful brand video is like creating a piece of contemporary music. Generally, with a simple brand video you’ve got the introduction, the verse, the chorus, maybe a bridge or solo, and the conclusion. As video creators, this is how we initiate creating any number of brand videos for our clients. You’ve got about 10-15 seconds in your introduction to hook the audience to keep… Read more »