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  • Media Landscape Check-Up: Boston, MA

    Media Landscape Check-Up: Boston, MA

    The COVID-19 pandemic has brought sweeping changes into every facet of life in the Greater Boston area. Businesses are closed, kids are out of school, many are working from home and essential workers at hospitals, grocery stores and emergency services are on the front lines putting themselves in harm’s way to keep our communities afloat.

    While the lives of Boston’s media members have been upended by the coronavirus like everyone else, they are striving to keep citizens informed on how to navigate the pandemic, and what’s to come in the short and long term. COVID-19 has consumed seemingly all headlines – worldwide and here at home – with many reporters from across the region dropping their regular beats to cover the rapidly changing reality. 

    In looking at the Boston media landscape, several coverage themes have emerged across local publications.

    Bay State Businesses

    The most evident impact of the pandemic is felt at local businesses – either forced to close their doors, lay off employees or revamp their entire business model to try and survive. Unfortunately, many companies have been forced to restructure and lay off thousands of employees across the region, dramatically increasing unemployment claims in Massachusetts. As the crisis continues, local businesses continue to be profiled by Boston’s media, spotlighting how they and their workforces are adapting to the new normal.

    Relevant Articles:

    • WCVB April 9: Virus casts dark cloud over once-thriving home market
    • The Eagle Tribune, April 8: Self-employed struggle as they await benefits
    • Boston Magazine, April 7: Will Boston’s Indie Boutiques and Salons Survive the Shutdown?
    • WBZ, April 7: New Balance Factory Switches To Making Masks: ‘We Are Well Known For Fit’
    • The Boston Globe, April 6: More job cuts hit Boston’s tech sector as coronavirus effects spread

    Boston’s Medical Community

    Home to some of the best hospitals in the world, Boston’s healthcare community is facing the unprecedented challenges from the COVID-19 pandemic head on with the rest of the world. From hospitals shifting patient visits to virtual appointments and finding ways around equipment shortages to businesses altering their operations to support the medical community during this time, we’ve seen no shortage of coverage on how the region’s elite medical workforce is managing the crisis.

    Relevant Articles:

    • The Boston Globe, April 8: The race to save lives: Inside the coronavirus fight at three Boston-area hospitals
    • WGBH, April 8: 63 Respiratory Therapists, Urgently Needed By Hospitals To Operate Ventilators, To Graduate In Mass.
    • WHDH, April 8: Brigham and Women’s nurse providing medical attention, emotional support for patients prohibited from seeing family
    • The Boston Globe, April 7: In a huge shift because of coronavirus, most doctors now ‘seeing’ patients by phone or video

    An Ecosystem of Innovation

    In addition to being a hub for the medical community, Boston is a hub for innovation and home to some of the world’s most revered scientists, innovators, engineers and entrepreneurs. These individuals and their associated companies across Greater Boston are working overtime to develop solutions for the challenges we’re facing, from lack of medical equipment and personal protective equipment (PPE) to e-commerce and fulfillment solutions for businesses that have gone digital. 

    Relevant Articles:

    • Salem News, April 8: A new kind of PPE: Volunteers building masks based on snorkels
    • WBZ, April 6: Framingham-Based Cardiovascular Lab Switches Focus To Test For COVID-19 Antibodies
    • Boston Business Journal, April 5: How one Mass. hospital is solving a national shortage of coronavirus testing swabs
    • Boston Business Journal, March 27: Largest cybersecurity, robotics firms rethink strategies during pandemic

    Impact on the Everyday

    Stories of inspiration, strength and heartbreak featuring the pandemic’s impact on everyday life in Greater Boston continue to flood news mediums over the recent weeks. From neighborhoods banding together when forced to stay apart to parents balancing working at home with their newfound homeschooling duties, local media continues to connect Boston’s communities with our most personal stories.

    Relevant Articles:

    • Boston 25, April 9: With spring season canceled, Boston Pops to launch ‘Pops at home’
    • The Boston Herald, April 8: Coronavirus keeps Massachusetts veteran from getting funeral honors, neighbors respond with their own tribute
    • The Boston Globe, April 7: As Passover begins, a new meaning to an ancient story
    • WBUR, April 7: Coronavirus Is Devastating Communities Of Color, Exposing Underlying Health Inequities

    The pandemic has forced everyone to reflect on what is most important, as well as which news and services are truly essential. We’re continuing to monitor coverage in the Boston area and beyond in the midst of this crisis, and will report regularly. We’d love to hear from you – what stories are you seeing in the local news? Is there one that needs to be told? Drop us a line and let us know what stories have been impactful for you.

    Kaileigh Higgins

    April 15, 2020
    Public Relations
    Boston, Journalism, media relations, news, news media, PR, public relations
  • 2011 News Media: You got your news from what!?

    As a newbie to the PR world, I’m learning something new every day. The same could be said, however, for the PR world itself. The other day, Mashable.com featured a piece called “10 Predictions for the News Media in 2011”, which discussed predictions about the manner in which people will gather news in the year 2011 (from smartphones, iPads, etc.). While this article touched on some of what I have already learned since starting at Matter, it baffled me nonetheless. It also serves as a great continuation of my colleague Lauren’s post about effective PR news tools, as it highlighted the up and coming channels for news media – forcing PR professionals to keep up. (more…)

    Matter

    December 22, 2010
    Press Releases, Public Relations
    news, news media, smartphone

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