With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy! Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments of 2014, there’s no time like the “present” to start thinking about what 2015 has in store for your brand’s content production. Unsurprisingly, countless articles about… Read more »
In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game. As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual… Read more »
The statistics are everywhere: people are hungry for online video. Overall, research estimates that video views among Internet users grew by 23% this year. If you think that number is going to recede any time soon, you’re likely also banking on the fax machine as the future of marketing. So what has this to do with public relations? Here are three ways engaging video can help… Read more »
