Tag: open door

Matter’s Open Door: Food & Beverage Edition

When do I talk about my product, vs. my history and mission? When deciding on messaging, it’s most important to consider your audience. Who are you talking to? What decision do you want them to make once they’re familiar with your brand (e.g. purchase it, invest in it, cover it, etc.)? What would they want to hear to have their interest piqued? A reporter that often… Read more »

Matter’s Open Door: Entrepreneur Edition

In May, Matter held an installment of Open Door – a free, multi-hour session where members of our PR and digital marketing teams sit down, one-on-one, with founders and CEOs of growing companies and give them strategic, actionable advice. Below are some of the session’s best takeaways. You’re a solo practitioner. And you intend to stay that way, at least for the near term. Still, your… Read more »